Toronto, Ontario–(Newsfile Corp. – November 28, 2019) – Hill Street Beverage Company Inc. (TSXV: BEER) (“Hill Street” or “the Company”) reported its fiscal Q1 2020 financial results for the three-month period ended September 30, 2019. A complete set of financial statements and Management’s Discussion & Analysis has been filed at www.sedar.com. All dollar figures are quoted in Canadian dollars.

FQ1 2020 Financial Highlights

• Distributor Sell-In to Retail customers was +5% vs same period year ago.
• Gross Margin on Revenues of $514K improved from 27% to 35% vs same period year ago due to product mix and a positive foreign exchange.
• Net loss of $1.5M compared to a net loss of $1.2M in FQ1 2018 driven by several one-time expenses associated with entering the cannabis vertical.
• End of quarter cash position of $204K, no debt, and positive working capital of $0.6M.

“Hill Street has made major strides in building both our brand and distribution for our alcohol-free products over the past two years, and the increase in sell through to retail is an excellent indicator of our progress. The company has continued to move forward with our plans to enter the Cannabis 2.0 market in spite of the headwinds of the capital markets, major missteps made by billion dollar cannabis companies, and the overall downturn in the sector, with excellent preparation and analysis for the launch of infused cannabis beverages in 2020,” said Terry Donnelly, Hill Street Beverage Co.’s Chairman & CEO. “Our team has taken these challenges in stride, and continues to punch above their weight, with excellent response from retailers for our holiday gift pack and trade promotion for the coming season.”

Results of FQ3 2019 Operations

Results for the Period Ended		Quarter Ended September 30, 2019			Quarter Ended September 30, 2018
Gross Revenue	$	513,766		$	793,867
Chargebacks, finance fees, and listing fees	$	184,327		$	282,260
Net Revenue	$	329,439		$	511,607
Direct Costs	$	152,036		$	294,613
Gross profit	$	177,403		$	216,994
Operating Expenses	$	1,002,158		$	886,829
Other One-time Expenses	$	545,850		$	304,675
Non Cash Expenses	$	154,982		$	221,286
Loss before other Income (Expense)	$	1,525,587		$	1,195,796
Other income (Expenses)
Charges related to RTO	$	0		$	918,345
Foreign exchange gain (loss)	$	12,324		$	(14,888	)
Write-off of inventory	$	0		$	(8,007	)
Write-off of intangibles	$	8,000		$	0
Other Income	$	0		$	2,640
Loss and comprehensive loss for the period	$	1,545,911		$	2,134,396
Basic and diluted loss per common share	$	0.02		$	0.03
Weighted average number of common shares outstanding		96,845,070			64,157,068

Q1 F2020 Operational Highlights

• Hill Street’s planned acquisition of OneLeaf Cannabis was mutually terminated on September 30, 2019. Acquisition cost, higher than expected capital expenditures to bring the facility online and lack of clarity from Health Canada concerning the timing of One Leaf’s licence grant contributed to the mutual decision.
• Hill Street continued to be active in both Industry and Capital markets investor events:
  • Keynote speaker at the inaugural Cannabis Drinks Expo in San Francisco;
  • Presented at the Micro Cap Investor conference in NYC, which focused on cannabis edibles;
  • Keynote at McGill Centre for Cannabis Research;
  • Presented at Extraordinary Futures Conference in Vancouver;
  • Presented at the Thinking Capital Conference in Toronto;
  • Presenting Sponsor at O’Cannabiz in Niagara Falls.
• Alcohol-free Holiday commitments to the promotional “Entertainers Pack” increased 300% versus same period year ago.
• Fortinos, a large format Retailer with 23 stores in Southern Ontario owned by Loblaws Companies Limited, agreed to list all seven (7) stock-keeping-units (“SKU’s”) of Hill Street’s Vin(Zero) wine and Craft beer. On-shelf date is October 2019, in time for the important Holiday period.
• Five (5) Hill Street SKU’s are now available for immediate orders on Amazon.ca.

“I’m delighted to see more retail accounts in more regions embrace the promotion. This beautiful designed mix-pack of red, white and sparkling brut is the perfect compliment for entertaining this holiday season,” said Doug Taylor, Chief Commercial Officer.

Highlights Subsequent to September 30, 2019

• Hill Street has begun negotiations with several co-packing partners across Canada to produce its cannabis infused products, including its award-winning alcohol-free wine and beer. On November 12, 2019, the company announced its first co-packing agreement with Peak Processing Solutions of Windsor, Ontario. Additional co-packing agreements are expected to be announced in due course.

For further information:

Press only:

Terry Donnelly, Chairman and CEO, Hill Street Beverage Company Inc.,
terry@hillstreetbevco.com, (416) 543-4904;

Investors:

Sean Peasgood, Investor Relations,
sean@sophiccapital.com, (647) 797-0219

About Hill Street Beverage Company Inc. (TSXV: BEER)

Hill Street Beverage Company is the world’s most award-winning company exclusively focused on alcohol-free beer, wine, and adult format beverages. Hill Street’s great-tasting alcohol free products include Hill Street Craft Brewed Lager, Designated Draft Pilsner beer, Vin(Zero) and Vintense wines. All have won numerous medals and accolades including three Gold, two Silver, and two Bronze Medals at the U.S. Open Beer Championships, the Retail Council of Canada’s Grand Prix award, and a prestigious Double Gold Medal at the San Francisco International Wine Challenge. Hill Street will also produce and sell cannabis-infused adult beverages shortly after edibles becomes legal in Canada, expected to occur on October 17, 2019. Check out Hill Street’s award-winning line-up and order product to be delivered straight to your home at www.hillstreetbeverages.com.

Follow Hill Street on Facebook (http://facebook.com/hillstreetbevco), Instagram (https://www.instagram.com/hillstreetbevco/), and Twitter (https://twitter.com/hillstreetbevco)

FORWARD-LOOKING STATEMENTS

Statements in this press release may contain forward-looking information. Any statements in this press release that are not statements of historical fact may be deemed to be forward-looking statements. Forward-looking statements are often identified by terms such as “may”, “should”, “anticipate”, “expects”, and similar expressions. The reader is cautioned that assumptions used in the preparation of any forward-looking information may prove to be incorrect. Events or circumstances, such as future availability of capital on favourable terms, may cause actual results to differ materially from those predicted, as a result of numerous known and unknown risks, uncertainties, and other factors, many of which are beyond the control of the Company. The reader is cautioned not to place undue reliance on any forward-looking information. Such information, although considered reasonable by management at the time of preparation, may prove to be incorrect and actual results may differ materially from those anticipated. Forward-looking statements contained in this press release are expressly qualified by this cautionary statement. The forward-looking statements contained in this press release are made as of the date of this press release. The Company does not undertake any obligation to update publicly or to revise any of the included forward-looking statements, whether as a result of new information, future events or otherwise, except as required by securities law.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Toronto, Ontario–(Newsfile Corp. – November 13, 2019) – Hill Street Beverage Company Inc. (TSXV: BEER) (“Hill Street” or the “Company“) is pleased to announce it has signed a non-binding and non-exclusive letter of intent to produce cannabis infused beverages at a facility operated by Peak Processing Solutions.

Peak Processing Solutions is a Canadian cannabis co-packing and white label consumer product manufacturing services firm, currently completing the final set up of its purpose-built, world-class beverage and consumer products production facility. Under the working agreement with Hill Street, Peak will manufacture strategic products in specific formats, which are attractive to Hill Street’s cannabis edibles consumers. With the introduction of “Cannabis 2.0” products into the Canadian market including beverages, topicals, and edibles, Peak’s production capabilities will address Hill Street’s consumer demand for its growing portfolio of cannabis product introductions on a scalable basis. With deep management and operational expertise, Peak offers Hill Street the flexibility to manage supply chain, production and distribution efficiently in a cost-effective manner.

“Strategically, as our first key cannabis production partner, Peak will have the entire process we need to produce, fill and package our cannabis-infused beverages,” commented Terry Donnelly, Chairman & CEO of Hill Street. “Their production facilities and standards are an excellent fit for our requirements, and their strict adherence to safety and quality procedures as well as the compliance requirements mandated by Health Canada are essential to our brand. We could not be more delighted to partner with Peak’s world-class team of experts who have deep experience working with the biggest names in cannabis and consumer packaged goods manufacturing. Leveraging Peak’s competencies with Hill Street’s extensive history of developing award-winning, non alcoholic brands, we expect that this partnership will prove to be one of the cornerstones of our success in the cannabis sector.”

“Hill Street’s brands are market-proven winners already,” said Gregg Battersby, Founder and President of Peak Processing Solutions. “When we designed our facility, we envisioned the opportunity to work with world class brands such as those marketed by Hill Street, and we are confident we can continue to build on their reputation by producing cannabis beverages that meet the high standards for taste and consumer experience they are already known for.”

Next Steps for Bringing Hill Street’s Cannabis-Infused to Market

In order for Hill Street to launch its cannabis infused products, Peak will need to receive its Health Canada licence to manufacture cannabis edibles, with completion expected in early 2020. Peak and Hill Street will be required to submit samples of the proposed products to Health Canada for approval, and there is no guarantee that the products will be acceptable to Health Canada for distribution in Canada without alterations or changes to both the formulations and packaging, as well as the intended branding for the products. Further, Hill Street and Peak will be required to receive permission and purchase orders through the Provincial regulators in order to secure distribution for these products. Hill Street and Peak aim to distribute through both government and privately-owned retailers.

About Hill Street Beverage Company Inc. (TSXV: BEER)

Hill Street Beverage Company is the world’s most award-winning company exclusively focused on alcohol-free beer, wine, and adult-format beverages. Hill Street’s great-tasting products include Hill Street Craft Brewed Lager, Vin(Zero) wines, and Vintense wines, and have won numerous medals and accolades around the world. Hill Street will also produce and sell cannabis-infused adult beverages and other cannabis products with expected distribution at licensed outlets in 2020. Check out Hill Street’s award-winning line-up and order product to be delivered straight to your home at www.hillstreetbeverages.com.

For further information:
Terry Donnelly, Chairman and CEO, Hill Street Beverage Company Inc.,
terry@hillstreetbevco.com, (416) 543-4904;

Follow Hill Street on Twitter https://twitter.com/hillstreetbevco

Facebook http://facebook.com/hillstreetbevco

About Peak Processing Solutions

Peak Processing Solutions is a manufacturing service provider, specializing in contract and tolling services for the Canadian and International cannabis market. Peak partners with licensed producers of cannabis, as well as non-licensed businesses looking to enter the cannabis market, to develop THC and CBD product lines. Their purpose-built facility in Ontario is equipped to manufacture a range of premium cannabis-infused products, including beverages, edibles, small liquid products, water-soluble powder products, tinctures, vape pens and topicals.

Peak is a wholly owned subsidiary of Althea Group Holdings Limited (ASX: AGH).

For further information:
Michael Tolmie, VP of Regulatory and Commercial Affairs, Peak Processing Solutions
mtolmie@peakprocessing.com, (519) 259-9964

Follow Peak on LinkedIn https://ca.linkedin.com/company/peak-processing-solutions

FORWARD-LOOKING STATEMENTS

Statements in this press release may contain forward-looking information. Any statements in this press release that are not statements of historical fact may be deemed to be forward-looking statements. Forward-looking statements are often identified by terms such as “may”, “should”, “anticipate”, “expects”, and similar expressions. The reader is cautioned that assumptions used in the preparation of any forward-looking information may prove to be incorrect. Events or circumstances, such as future availability of capital on favourable terms, may cause actual results to differ materially from those predicted, as a result of numerous known and unknown risks, uncertainties, and other factors, many of which are beyond the control of the Company. The reader is cautioned not to place undue reliance on any forward-looking information. Such information, although considered reasonable by management at the time of preparation, may prove to be incorrect and actual results may differ materially from those anticipated. Forward-looking statements contained in this press release are expressly qualified by this cautionary statement. The forward-looking statements contained in this press release are made as of the date of this press release. The Company does not undertake any obligation to update publicly or to revise any of the included forward-looking statements, whether as a result of new information, future events or otherwise, except as required by securities law.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Toronto, Ontario–(Newsfile Corp. – October 29, 2019) – Hill Street Beverage Company Inc. (TSXV: BEER) (“Hill Street” or the “Company“) reported its fiscal 2019 financial results for the twelve-month period ended June 30, 2018. A complete set of financial statements and Management’s Discussion & Analysis has been filed at www.sedar.com. All dollar figures are quoted in Canadian dollars.

FY2019 Year End Financial Highlights

• Gross revenue of $2.432 million, up 61% y/y;
• Gross profit of $0.432 million up 400% y/y;
• Gross profit of 18% of gross revenue up from 6% year ago;
• Net loss of $5.944 million, including the following one-time and non cash charges:
  • $0.918 million charge for the public company listing;
  • $0.826 million for Stock based compensation; and
  • $.869 million in professional fees
• Working capital of $1.880 million, compared with $1.455 million for same period last year;
• End of quarter cash position of $1.068 million, with no debt.

“With cannabis edibles legal earlier this month in Canada, Hill Street continues to grow its brand awareness and consumer offtake in the alcohol free beverage segment,” said Terry Donnelly, CEO of Hill Street. “All of the alcohol free revenue earned during the year came from growing our retail and distribution channels. Operational improvements made in FY18 began to show the results we anticipated. Going forward to address the cannabis-infused edibles market, we are evaluating companies third-party bottling and canning companies that have facilities designed and licensed to produce cannabis beverages remain. We are confident that Hill Street’s alcohol free and cannabis infused business model will materialize as expected over the next 12 months.”

Results for the Year Ended	June 30, 2019		June 30, 2018
Gross Revenue	$2,432,094		$1,511,311
Chargebacks and listing fees	-$1,151,894		-$840,429
Net Revenue	$1,280,200		$670,882
Direct Costs	-$848,373		-$584,500
Gross profit	$431,827		$86,382
Operating Expenses	$3,697,557		$2,126,109
Other One-time Expenses	$868,984		$148,220
Non Cash Expenses	$875,666		$895
Loss before other Income (Expense)	-$5,010,380		-$2,188,842
Other income (Expenses)
Foreign exchange (loss) gain	-$17,240		-$709
Loss on legal settlement			-$215,930
Write-off of inventory	-$7,298		-$242,399
Write-off of equipment			-6,936
Write-off accounts payable
Charges relating to public company listing	-$918,345
Other Income	$9,411		$1,830
Income (Loss) and comprehensive Income (loss) for the period	-$5,943,852		-$2,652,986
Basic and diluted income (loss) per common share	-$0.07		-$0.07
Weighted average number of common shares outstanding	85,543,433		40,229,986

The Company presently has one business segment, the marketing and distribution of alcohol-free beer and wine in Canada and, to a much lesser extent, the United States. Hill Street sells its products online and into approximately 10,000 points of distribution in retail large chain stores in Canada. Hill Street’s investment in it Distributor/ Broker networks has resulted in significant new distribution and retail listings. It also provides a direct consumer subscription service at www.hillstreetbevco.com.

Non-Alcoholic Adult Beverages

According to a leading beverage industry market research firm¹, the non-alcoholic wine and beer market consistently ranks as one of the fastest growing sectors in the global beverage industry and is expected to generate 8.5% CAGR globally until 2025. In Canada, the segment has experienced annual growth in excess of 20% a year for the past few years, which has seen the launch of new alcohol-free beer brands from the top brewers in the world, in addition to new craft beer offerings from regional and local brewers. Hill Street has acquired a significant part of this growth, leveraging our relationship with major national retailers to expand our presence on shelf, as well as securing the opportunity to produce private label versions of our products for major retailers.

Cannabis-infused Adult Beverages

According to Statistics Canada, there are approximately 20 million consumers who drink alcohol. Per capita, the Canadian consumer drank approximately 255 (371 ml size) bottles per capita in 2015, implying that more than 5 billion bottles of beer were consumed during that year. The annual decline of beer consumption in Canada is 0.7%, as consumers trend to moderation and look for alternatives to alcohol given its negative impact on their health and lifestyle.

Since regulations prohibit the mixing of alcohol and cannabis in a commercial product, a beverage must contain no alcohol if cannabis is to be added to it, and the removal of alcohol from traditional beer and wine changes the flavour profile of the beverage. For this reason, any producer of traditional alcoholic beer or wine wishing to create a cannabis-infused version of its products would first have to produce great tasting alcohol-free versions of their brands that consumers would enjoy. Having already solved this problem, Hill Street is proceeding on to the next stage-infusing its beverages with cannabis. Management’s license agreement with Lexaria Bioscience , provides the Company with access to technology to render cannabis into an odorless and tasteless water-soluble powder which can then be added to its alcohol-free beverages.

Hill Street believes that the cannabis-infused beverage segment can best be described as three distinct beverage categories: 1) “Heighten” (adult recreational use); 2) “Help” (therapeutic or functional beverages); and 3) “Heal” (beverages) and medicinal or prescription beverages). We intend to produce, market and sell beverages for the adult use and therapeutic or functional beverage categories.

Hill Street intends to meet this potential demand with the same type of high quality and award-winning products we have produced for the alcohol-free category, and with the same level of focus on brand development, sales and distribution.

About Hill Street Beverage Company Inc. (TSXV: BEER)

Founded in 2008, Hill Street Beverage Company is the world’s most award-winning company exclusively focused on alcohol-free beer, wine, and adult format beverages. Hill Street products include: Hill Street Craft Brewed Lager, Designated Draft alcohol-free beer, Vin(Zero) wines, and Vintense wines. Hill Street’s award-winning products have won the Retail Council of Canada’s Grand Prix, and numerous medals and accolades including three Gold, two Silver, and two Bronze Medals at the U.S. Open Beer Championships, and a prestigious Double Gold Medal at the San Francisco International Wine Challenge. As a result of the Royal Assent of Canada’s Bill C-45, legislation to allow the sale of cannabis-infused beverages is expected to occur by October 17, 2019. Hill Street is currently applying for appropriate licenses to permit the production and sale of cannabis infused beverages in Canada, with the view of having infused products available for sale once the regulations permit. www.hillstreetbeverages.com

¹ Mintel, Global Food and Drink Trends, 2019

For further information:
Press only:
Terry Donnelly, Chairman and CEO, Hill Street Beverage Company Inc.,
terry@hillstreetbevco.com, (416) 543-4904

For investors:
Sean Peasgood Investor Relations,
sean@sophiccapital.com, (647) 797-0219

Follow Hill Street on Twitter https://twitter.com/hillstreetbevco
and on Facebook http://facebook.com/hillstreetbevco

FORWARD-LOOKING STATEMENTS

Statements in this press release may contain forward-looking information. Any statements in this press release that are not statements of historical fact may be deemed to be forward-looking statements. Forward-looking statements are often identified by terms such as “may”, “should”, “anticipate”, “expects” and similar expressions. The reader is cautioned that assumptions used in the preparation of any forward-looking information may prove to be incorrect. Events or circumstances, such as future availability of capital on favourable terms, may cause actual results to differ materially from those predicted, as a result of numerous known and unknown risks, uncertainties, and other factors, many of which are beyond the control of the Company. The reader is cautioned not to place undue reliance on any forward-looking information. Such information, although considered reasonable by management at the time of preparation, may prove to be incorrect and actual results may differ materially from those anticipated. Forward-looking statements contained in this press release are expressly qualified by this cautionary statement. The forward-looking statements contained in this press release are made as of the date of this press release. The Company does not undertake any obligation to update publicly or to revise any of the included forward-looking statements, whether as a result of new information, future events or otherwise, except as required by securities law.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release

Toronto, Ontario–(Newsfile Corp. – October 21, 2019) – Hill Street Beverage Co. (TSXV: BEER): Many investors have been asking about our plans to produce cannabis beverages since the mutual cancellation of the proposed acquisition of OneLeaf Cannabis. We believe the termination of this transaction will ultimately prove to be in the best interests of all shareholders, particularly given the current market sentiment towards further investment in cannabis cultivation facilities.

Since the cancellation of the transaction, we have been engaged in discussions with multiple companies who provide third-party bottling and canning services in facilities designed and licensed to produce cannabis beverages. We believe this avenue to produce our cannabis infused products will prove to be the best use of capital in a fast-moving industry where fundamental regulatory changes, coupled with changes in available suppliers, technologies, and services are likely to occur on a regular basis.

We anticipate announcing an agreement in the near future with one or more of these third-party service providers to produce our products, which management believes will significantly accelerate the launch of our cannabis beverage products into the newly created legal market when compared to completing the acquisition.

Signed

Terry Donnelly, Chairman and CEO, Hill Street Beverage Company Inc.,
terry@hillstreetbevco.com, (416) 543-4904

Forward Looking Statements

Statements in this letter may contain forward-looking information. Any statements in this letter that are not statements of historical fact may be deemed to be forward-looking statements. Forward-looking statements are often identified by terms such as “may”, “should”, “anticipate”, “expects”, and similar expressions. The reader is cautioned that assumptions used in the preparation of any forward-looking information may prove to be incorrect. Events or circumstances, such as future availability of capital on favourable terms, may cause actual results to differ materially from those predicted, as a result of numerous known and unknown risks, uncertainties, and other factors, many of which are beyond the control of the Company. The reader is cautioned not to place undue reliance on any forward-looking information. Such information, although considered reasonable by management at the time of preparation, may prove to be incorrect and actual results may differ materially from those anticipated. Forward-looking statements contained in this letter are expressly qualified by this cautionary statement. The forward-looking statements contained in this letter are made as of the date of this letter. The Company does not undertake any obligation to update publicly or to revise any of the included forward-looking statements, whether as a result of new information, future events or otherwise, except as required by securities law.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this letter.

Toronto, Ontario–(Newsfile Corp. – October 1, 2019) – Hill Street Beverage Company Inc. (TSXV: BEER) (“Hill Street” or the “Company“), today announces that further to its press release dated May 28, 2019, the due diligence period for its proposed acquisition of OneLeaf Cannabis Corp. (“OneLeaf”) has expired, and the parties have determined not to proceed with the proposed transaction. The Company also announces that, further to its press release of July 24, 2019, the Company’s proposed licencing partnership with Lexaria Bioscience Corp. will not be impacted by termination of the letter of intent with OneLeaf.

For further information:

Press only:
Terry Donnelly, Chairman and CEO, Hill Street Beverage Company Inc.,
terry@hillstreetbevco.com, (416) 543-4904;

For investors:
Investors: Sean Peasgood, Investor Relations,
sean@sophiccapital.com, (647) 797-0219

Follow Hill Street on Twitter https://twitter.com/hillstreetbevco

Facebook http://facebook.com/hillstreetbevco

FORWARD-LOOKING STATEMENTS

Statements in this press release may contain forward-looking information. Any statements in this press release that are not statements of historical fact may be deemed to be forward-looking statements. Forward-looking statements are often identified by terms such as “may”, “should”, “anticipate”, “expects”, and similar expressions. The reader is cautioned that assumptions used in the preparation of any forward-looking information may prove to be incorrect. Events or circumstances, such as future availability of capital on favourable terms, may cause actual results to differ materially from those predicted, as a result of numerous known and unknown risks, uncertainties, and other factors, many of which are beyond the control of the Company. The reader is cautioned not to place undue reliance on any forward-looking information. Such information, although considered reasonable by management at the time of preparation, may prove to be incorrect and actual results may differ materially from those anticipated. Forward-looking statements contained in this press release are expressly qualified by this cautionary statement. The forward-looking statements contained in this press release are made as of the date of this press release. The Company does not undertake any obligation to update publicly or to revise any of the included forward-looking statements, whether as a result of new information, future events or otherwise, except as required by securities law.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

How to make 2019 your healthiest year yet

Toronto, Ontario–(Newsfile Corp. – January 2, 2019) – To encourage more Canadians to begin 2019 alcohol-free, award-winning beverage maker Hill Street Beverage Company Inc. (TSXV: BEER) (“Hill Street”) today launches its inaugural Hill Street Challenge.

Image 1: Hill Street Challenge

To view an enhanced version of this graphic, please visit:
https://orders.newsfilecorp.com/files/5205/41918_545c9a47e480f835_001full.jpg

Participants who decide to abstain from alcohol for 30 days and state their intentions on social media using the #HillStreetChallenge hashtag can help one of Hill Street’s charity partners win a $10,000 donation. To support the Arthritis Society of Canada, participants simply include the #DryForArthritis hashtag in their posts; using the hashtag #PCC will allow Prostate Cancer Canada to earn a point. The organization who earns the most points – as measured by the use of each charity’s unique hashtag on Facebook, Twitter, and Instagram from January 2 until January 31 – will earn the big prize.

David Pullara, Hill Street’s Chief Marketing Officer, says Canadians can use the Hill Street Challenge to buoy their New Year’s resolve to curb alcohol consumption – particularly after a holiday season that for many included a lot of over-indulgence.

“The Hill Street Challenge is a great way to begin the new year on a healthier note. By taking the challenge and sharing your intentions on social media, you not only do something good for yourself, but can also help one of our amazing charity partners secure a big donation. It’s a win-win,” he says.

“And of course, giving up alcohol doesn’t have to mean giving up on having a beer or wine with your friends or meals… that’s where our award-winning alcohol-free Hill Street beverages can help.”

The Hill Street Challenge kicks off with:

• The debut of five online ads humorously highlighting some of the benefits of taking a break from drinking: Safer driving, better focus on the job, better decision-making, a healthier prostate, and greater stamina during intimate moments;
• Canadian media personalities, like Fred Patterson of Humble & Fred fame and Zoomer Breakfast Radio‘s Happy Gang (Neil Hedley, Sam Houston, and Jane Brown), taking the Hill Street Challenge and discussing their progress throughout January;
• The release of a survey characterizing Canadians’ drinking habits.

Survey findings, released Wednesday, underline the timeliness of Hill Street’s mission to align consumers with great tasting alcohol alternatives:

• One in seven Canadian drinkers meets the Center for Disease Control’s definition of ‘excessive drinker’.
• 41% of Canadians have abstained or have considered abstaining from alcohol.
• The top five primary reasons respondents cited as to why they’d consider abstaining from alcohol were health reasons (31%), to assist in weight loss (18%), to save money (14%), to detox or cleanse their system (11%), and because they “don’t like alcohol” (9%).
• 1 in 5 Canadians are open to drinking alcohol-free beverages to help abstain from alcohol.

The results were compiled from a December 2018 survey of more than 1,475 randomly selected Canadians. They’re considered accurate to within 2.5%, 19 times out of 20.

Record Hill Street sales through 2018 confirm a global trend: the popularity of non-alcohol wines and beers is increasing worldwide. In November, Hill Street announced it had sold 1 million bottles of alcohol-free wine since the company’s founding in 2008.

A Hill Street research paper, released in December 2018, outlines the negative health impacts of alcohol.

For additional survey results and to arrange an interview with Hill Street CMO David Pullara, please contact: Kevin Morrison, Felicity PR | kevin@feliticypr.com | (416) 856-9807

About Hill Street Beverage Company Inc. (TSXV: BEER)

Hill Street Beverage Company is the world’s most award-winning company exclusively focused on alcohol-free beer, wine, and adult format beverages. Hill Street’s great-tasting products include Hill Street Craft Brewed Lager, Designated Draft alcohol-free beer, Vin(Zero) wines, and Vintense wines, and have won numerous medals and accolades including three Gold, two Silver, and two Bronze Medals at the U.S. Open Beer Championships, the Retail Council of Canada’s Grand Prix award, and a prestigious Double Gold Medal at the San Francisco International Wine Challenge. Hill Street will also produce and sell cannabis-infused adult beverages as soon as the sale of cannabis edibles becomes legal in Canada, expected to occur by October 17, 2019. Check out Hill Street’s award-winning line-up and order product to be delivered straight to your home at www.hillstreetbeverages.com.

FORWARD-LOOKING STATEMENTS

Statements in this press release may contain forward-looking information. Any statements in this press release that are not statements of historical fact may be deemed to be forward-looking statements. Forward-looking statements are often identified by terms such as “may”, “should”, “anticipate”, “expects” and similar expressions. The reader is cautioned that assumptions used in the preparation of any forward-looking information may prove to be incorrect. Events or circumstances, such as future availability of capital on favourable terms, may cause actual results to differ materially from those predicted, as a result of numerous known and unknown risks, uncertainties, and other factors, many of which are beyond the control of the Company. The reader is cautioned not to place undue reliance on any forward-looking information. Such information, although considered reasonable by management at the time of preparation, may prove to be incorrect and actual results may differ materially from those anticipated. Forward-looking statements contained in this press release are expressly qualified by this cautionary statement. The forward-looking statements contained in this press release are made as of the date of this press release. The Company does not undertake any obligation to update publicly or to revise any of the included forward-looking statements, whether as a result of new information, future events or otherwise, except as required by securities law.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Toronto, Ontario–(Newsfile Corp. – December 18, 2018) – Hill Street Beverage Company Inc. (TSXV: BEER) (“Hill Street” or “the Company”) has signed a commercial co-venture agreement with the Multiple Sclerosis Society of Canada (“MSSC”; Registered Charitable Registration Number 10774 6174 RR0001).

Hill Street Chairman and CEO Terry Donnelly stated, “Since the company was founded, Hill Street has made social responsibility a key part of our business. By partnering with premier health organizations like the Multiple Sclerosis Society of Canada, we’re able to help patients participate in social settings without affecting their necessary medications. And because a donation is made for every product sold, our strategic partnership with the MS Society will help advance research into a disease that affects so many Canadians and their families.” To date, Hill Street has contributed more than $1.7 million to its various partners in this fashion.

“Hill Street’s model provides unrestricted income from the sale of its products that will allow us to fund game-changing research, advocacy, and education,” said Pamela Valentine, President and CEO of MS Society Canada. “Partnerships like the one with Hill Street provide enormous benefits to Canadians living with MS and are fundamental to our mission and development activities.”

The agreement is for a term of one year, and is renewable for two additional terms of one year each. It permits the MS Society of Canada to promote Hill Street’s award-winning portfolio of alcohol-free beer and wine to MSSC’s constituents, with a portion of every sale generated through MSSC directed to help fund world-class research, advocacy, and education for those affected by multiple sclerosis (MS).

Canada has one of the highest rates of MS in the world, with an estimated 77,000 Canadians living with the disease. Certain medications used to treat symptoms of MS may not work as intended when alcohol is introduced. Some individuals living with MS who experience fatigue, balance or bladder problems, may find that alcohol intensifies these symptoms, so it may be wise to limit consumption. Hill Street’s alcohol-free beverages allow people living with MS to continue enjoying an adult beverage with family or friends without either negatively interacting with their medication or disrupting its efficacy.

In 2017, nearly 8,000people received information in the form of education or referrals for MS related symptoms, diagnoses, and treatment, via conferences, education sessions, online support, or events through the MS Society.

About Hill Street Beverage Company Inc. (TSXV: BEER)
Founded in 2008, Hill Street Beverage Company is the world’s most award-winning company exclusively focused on alcohol-free beer, wine, and adult format beverages. Hill Street products include Hill Street Craft Brewed Lager, Designated Draft alcohol-free beer, Vin(Zero) wines, and Vintense wines. Hill Street’s award-winning products have won the Retail Council of Canada’s Grand Prix, numerous medals and accolades (including three Gold, two Silver, and two Bronze Medals at the U.S. Open Beer Championships), and a prestigious Double Gold Medal at the San Francisco International Wine Challenge. Hill Street has applied for licenses to produce and sell cannabis-infused adult beverages in Canada, and plans to do so as soon as cannabis-edibles become legal, currently expected by the fall of 2019. www.hillstreetbeverages.com

Follow Hill Street on Twitter and on Facebook.

For further information:

Press only:
Terry Donnelly, Chairman and CEO, Hill Street Beverage Company Inc.,
terry@hillstreetbevco.com, (416) 543-4904;

For investors:
Gareth Tingling, Investor Relations,
gareth@sophiccapital.com, (647) 797-0219

_________________________________________

About MS Society Canada
The MS Society provides programs and services for people with MS and their families, advocates for those living with MS, and funds research to help improve the quality of life for people living with MS and to ultimately find a cure for this disease. Please visit mssociety.ca or call 1-800-268-7582 to make a donation or for more information. Join the conversation and connect with the MS community online. Find the MS Society on Twitter, Instagram or like our page on Facebook.

For further information:

Jennifer Asselin
Manager, Public Relations and Communications
MS Society of Canada
1-800-268-7582 ext. 3144
jennifer.asselin@mssociety.ca

_________________________________________

FORWARD-LOOKING STATEMENTS
Statements in this press release may contain forward-looking information. Any statements in this press release that are not statements of historical fact may be deemed to be forward-looking statements. Forward-looking statements are often identified by terms such as “may”, “should”, “anticipate”, “expects” and similar expressions. The reader is cautioned that assumptions used in the preparation of any forward-looking information may prove to be incorrect. Events or circumstances, such as future availability of capital on favourable terms, may cause actual results to differ materially from those predicted, as a result of numerous known and unknown risks, uncertainties, and other factors, many of which are beyond the control of the Company. The reader is cautioned not to place undue reliance on any forward-looking information. Such information, although considered reasonable by management at the time of preparation, may prove to be incorrect and actual results may differ materially from those anticipated. Forward-looking statements contained in this press release are expressly qualified by this cautionary statement. The forward-looking statements contained in this press release are made as of the date of this press release. The Company does not undertake any obligation to update publicly or to revise any of the included forward-looking statements, whether as a result of new information, future events or otherwise, except as required by securities law.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Toronto, Ontario–(Newsfile Corp. – December 18, 2018) – Hill Street Beverage Company Inc.(TSXV: BEER) (“Hill Street” or the “Company“) announces that in accordance with the approval received by its shareholders at its AGM held on October 30, 2018, it has filed articles of continuance to continue the Company to Ontario as an Ontario Corporation. A copy of the articles of continuance can be found on SEDAR.

For further information:
Press only:
Terry Donnelly, Chairman and CEO, Hill Street Beverage Company Inc.,
terry@hillstreetbevco.com
(416) 543-4904;

For investors:
Gareth Tingling, Investor Relations,
gareth@sophiccapital.com
(647) 797-0219

Follow Hill Street on Twitter and on Facebook.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Marketing and communications expert with global experience chosen to become first female Board Member

Toronto, Ontario–(Newsfile Corp. – December 11, 2018) – Hill Street Beverage Company Inc. (TSXV: BEER) (“Hill Street” or the “Company”) announced today the appointment of advertising luminary Lori Senecal to its Board of Directors, effective immediately.

Hill Street Chairman and CEO Terry Donnelly stated, “I couldn’t be more thrilled to welcome Lori to the Hill Street Board. She’s one of the smartest business leaders I’ve ever come across, and her experience in the advertising industry is unparalleled. She’s going to add significant value to our organization, and we’re very lucky to have her onboard.”

Ms. Senecal served as the Global CEO for advertising powerhouse Crispin Porter + Bogusky from 2015 to 2017, leading their 10 offices globally and helping them win significant business including American Airlines globally, and brands from The Hershey Company and Kraft Heinz. During her time there, Ms. Senecal’s leadership and strong focus on talent fueled the agency’s entrepreneurial spirit, and led Advertising Age to recognize CP+B among the “Creativity Innovators of the Year” for 2017, while naming Lori among only four “Agency Executives to Watch” in 2016. Prior to her role with CP+B, Ms. Senecal worked in progressive senior roles at advertising agencies McCann and KBS, on clients such as Coca Cola, BMW, Nestle beverages, Molson Canadian, Dos Equis, and Rolling Rock.

Among her many notable accomplishments, Ms. Senecal was included on Fast Company’s “Most Creative people in business”, on AdWeek’s “Top 100 Leaders in Media, Marketing and Tech”, and has been both a Main Stage Speaker and a member of the Jury at the Cannes Lions International Festival of Creativity.

“I’m delighted to be joining the Hill Street family,” adds Lori Senecal. “I’m very impressed with the thriving alcohol-free adult beverage business they have developed, and excited about what they’re doing behind the scenes to set themselves up for dynamic growth as soon as cannabis-infused beverages can be introduced to the market. I’m eager to begin working with their world-class team and to contribute to the company’s strategic growth.”

About Hill Street Beverage Company Inc. (TSXV: BEER)

Founded in 2008, Hill Street Beverage Company is the world’s most award-winning company exclusively focused on alcohol-free beer, wine, and adult format beverages. Hill Street products include Hill Street Craft Brewed Lager, Designated Draft alcohol-free beer, Vin(Zero) wines, and Vintense wines. Hill Street’s award-winning products have won the Retail Council of Canada’s Grand Prix, numerous medals and accolades (including three Gold, two Silver, and two Bronze Medals at the U.S. Open Beer Championships), and a prestigious Double Gold Medal at the San Francisco International Wine Challenge. Hill Street has applied for licenses to produce and sell cannabis-infused adult beverages in Canada, and plans to do so as soon as cannabis-edibles become legal, currently expected by the fall of 2019. www.hillstreetbeverages.com

Follow Hill Street on Twitter and on Facebook.

For further information:

Press only:
Terry Donnelly, Chairman and CEO, Hill Street Beverage Company Inc.,
terry@hillstreetbevco.com, (416) 543-4904;

For investors:
Gareth Tingling, Investor Relations,
gareth@sophiccapital.com, (647) 797-0219

FORWARD-LOOKING STATEMENTS

Statements in this press release may contain forward-looking information. Any statements in this press release that are not statements of historical fact may be deemed to be forward-looking statements. Forward-looking statements are often identified by terms such as “may”, “should”, “anticipate”, “expects” and similar expressions. The reader is cautioned that assumptions used in the preparation of any forward-looking information may prove to be incorrect. Events or circumstances, such as future availability of capital on favourable terms, may cause actual results to differ materially from those predicted, as a result of numerous known and unknown risks, uncertainties, and other factors, many of which are beyond the control of the Company. The reader is cautioned not to place undue reliance on any forward-looking information. Such information, although considered reasonable by management at the time of preparation, may prove to be incorrect and actual results may differ materially from those anticipated. Forward-looking statements contained in this press release are expressly qualified by this cautionary statement. The forward-looking statements contained in this press release are made as of the date of this press release. The Company does not undertake any obligation to update publicly or to revise any of the included forward-looking statements, whether as a result of new information, future events or otherwise, except as required by securities law.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Toronto, Ontario–(Newsfile Corp. – December 4, 2018) – Hill Street Beverage Company Inc. (TSXV: BEER) (“Hill Street” or the “Company”) has signed a commercial co-venture agreement with the Arthritis Society (“AS”; Registered Charitable Registration Number 10807 1671 RR0003).

Hill Street Chairman and CEO Terry Donnelly states, “Hill Street Beverages is proud to partner with the Arthritis Society, a national health charity that embraces innovation in the pursuit of wellbeing for people living with arthritis – such as their leadership among health charities as a champion for the potential role of medicinal cannabis in chronic pain management. We are delighted to provide a portion of our profits to contribute to their great work improving quality of life for the six million Canadians living with arthritis.”

The Arthritis Society is fueled by donors and volunteers, with a vision to live in a world free from the devastating effects that arthritis has on lives. The organization brings together research, education, and advocacy as it works to ensure that people living with arthritis receive the care and access they need.

Canadians with arthritis are four times more likely to live with pain severe enough to disrupt their daily activities, and many require an integrated approach to manage their symptoms that combines prescription and non-prescription medications with self-management strategies. Limiting alcohol consumption can be an important component of healthy living and avoiding drug interactions with medications. Hill Street’s alcohol-free product portfolio can provide adult-format beverage alternatives to give people with arthritis more choice. As part of the partnership agreement, the Arthritis Society will engage with different Hill Street marketing activities, including a presence on the arthritis.ca and arthrite.ca websites, which attracted some 700,00 unique visitors in 2017-2018, and attracts 60,000 unique visitors on a monthly basis.

“For people with arthritis, lifestyle choices like nutrition and exercise can make a significant impact on their ability to manage the disease and improve their quality of life,” says Arthritis Society President and CEO Janet Yale. “Given that alcohol consumption can be a complicating factor for the effective management of arthritis, and for health generally, partnering with Hill Street Beverage Company is a natural fit. And their commitment to product innovation will continue to provide opportunities to grow our partnership in the years to come as new markets become available.”

Hill Street looks forward to strengthening its partnership with the Arthritis Society over time, while continuing to support the organization’s work as Canada’s trusted source of evidence-based information about arthritis.

About Hill Street Beverage Company Inc. (TSXV: BEER)

Founded in 2008, Hill Street Beverage Company is the world’s most award-winning company exclusively focused on alcohol-free beer, wine, and adult format beverages. Hill Street products include Hill Street Craft Brewed Lager, Designated Draft alcohol-free beer, Vin(Zero) wines, and Vintense wines. Hill Street’s award-winning products have won the Retail Council of Canada’s Grand Prix, numerous medals and accolades (including three Gold, two Silver, and two Bronze Medals at the U.S. Open Beer Championships), and a prestigious Double Gold Medal at the San Francisco International Wine Challenge. Hill Street has applied for licenses to produce and sell cannabis-infused adult beverages in Canada, and plans to do so as soon as cannabis-edibles become legal, currently expected by the fall of 2019. www.hillstreetbeverages.com

Follow Hill Street on Twitter and Facebook.

For further information:

Press only:
Terry Donnelly, Chairman and CEO, Hill Street Beverage Company Inc.,
terry@hillstreetbevco.com, (416) 543-4904;

For investors:
Gareth Tingling, Investor Relations,
gareth@sophiccapital.com, (647) 797-0219

About Arthritis Society

The Arthritis Society is a national health charity, fueled by donors and volunteers, with a vision to live in a world where people are free from the devastating effects that arthritis has on lives. Beginning in 1948 with one very clear goal – to alleviate the suffering of people crippled by arthritis – that same volunteer-led passion carries on today in communities across Canada. Through the trust and support of our donors and sponsors, the Arthritis Society is Canada’s largest charitable source of investments in cutting-edge arthritis research, proactive advocacy and innovative solutions that will deliver better health outcomes for people affected by arthritis. The Arthritis Society is accredited under Imagine Canada’s Standards Program.  For more information and to donate, visit arthritis.ca.

For further information:

Alicia D’Aguiar
Senior Specialist, National Communications
Arthritis Society
416.979.7228 x3354
adaguiar@arthritis.ca

FORWARD-LOOKING STATEMENTS

Statements in this press release may contain forward-looking information. Any statements in this press release that are not statements of historical fact may be deemed to be forward-looking statements. Forward-looking statements are often identified by terms such as “may”, “should”, “anticipate”, “expects” and similar expressions. The reader is cautioned that assumptions used in the preparation of any forward-looking information may prove to be incorrect. Events or circumstances, such as future availability of capital on favourable terms, may cause actual results to differ materially from those predicted, as a result of numerous known and unknown risks, uncertainties, and other factors, many of which are beyond the control of the Company. The reader is cautioned not to place undue reliance on any forward-looking information. Such information, although considered reasonable by management at the time of preparation, may prove to be incorrect and actual results may differ materially from those anticipated. Forward-looking statements contained in this press release are expressly qualified by this cautionary statement. The forward-looking statements contained in this press release are made as of the date of this press release. The Company does not undertake any obligation to update publicly or to revise any of the included forward-looking statements, whether as a result of new information, future events or otherwise, except as required by securities law.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.