Hill Street Expands Board Level Talent

Toronto, Ontario–(Newsfile Corp. – April 29, 2021) – Hill Street Beverage Company Inc. (TSXV: BEER) (“Hill Street” or the “Company“) is pleased to announce that it has made changes to its board of directors and has formed new board observer roles.

Hill Street is pleased to further announce in conjunction with the recently finalized capital raise, the appointment of Mr. Frank Vizcarra to its board, effective immediately.

“I am excited to be joining the Hill Street Board at a pivotal time, as this next stage of development is all about leveraging their world-class assets and focusing on disciplined execution to bring their plans to life on a global scale,” said Mr. Vizcarra.

“Frank brings formidable expertise to the board of directors. His extensive experience leading global strategy and innovation for McDonald’s Restaurants, coupled with his deep entrepreneurial experience in the food service and craft beverage categories are highly relevant to our business model,” says Jack Fraser, chairman of the board. “Frank’s direct experience in global markets including the US, Mexico and Europe will add distinct operational value as we leverage our usage rights to the DehydraTECHTM technology.”

Also in conjunction with the recent capital raise, we are pleased to announce Ms. Monica Zaragoza as a board observer. The board observer role is a new resource to the company which will help in its strategic planning and governance.

“I am honored to join Hill Street as a board observer and will look to bring my B2B expertise to bear as the company augments its legacy consumer product business with progressive cannabis solutions in the commercial ingredient space,” said Ms. Zaragoza.

Mr. Fraser continued, “We are very fortunate to be able to continue to attract such a high caliber of individuals to assist Hill Street in its development. We are very excited to have Monica join us as a new major investor and also as a board observer. Ms. Zaragoza’s extensive leadership capabilities and B2B expertise as CEO of Gabza Mexico, will be a strong addition in experience and insight that will further expand the diversity of our board.”

Major shareholder Mr. Rudy Sawatzky will be stepping off from his position on the Hill Street board of directors to assume a board observer role. Mr. Sawatzky has been a major investor and board director at Hill Street for more than five years. He intends to maintain his investment and shift into the role of board observer to allow for the addition of Mr. Vizcarra to the board.

“Over the years Rudy has been a key contributor to Hill Street, mentoring and guiding the board through complex discussions. We are very fortunate to have him continue as a board observer and want to thank him for his long history of supporting Hill Street, its board and its management team,” continued Jack Fraser. “With the capital raise that we finalized in mid-April, the adjustment of the board and the creation of the new board observer roles, we are continuing to implement our strategy to create a deeper and more comprehensive team that will drive Hill Street and Hill Avenue forward. With the addition of Mr. Vizcarra and Ms. Zaragoza to our team alongside Lori Senecal and Craig Binkley as Co-CEOs, we believe our ability to continue building out the vision of Hill Street has never been stronger.”

About Frank Vizcarra

President – The Vizcarra Consulting Group LLC

President & CEO Vizcarra Enterprises LLC dba LOLA 55

  • Retired from professional soccer at the end of 1983 to begin his business career with Pizza Hut where he worked for two years. He joined McDonald’s Corporation in 1985 and worked there for over 20 years. Mr. Vizcarra held several posts in field operations and at the Corporate Headquarters including: National Director of Training, Ombudsman, VP of Franchise Relations, Strategy and innovation and the Restaurant Solutions Group which oversees operations around the world. He worked closely with Sr. Management for 14 years on a variety of areas of the business.
  • In 2006 he founded The Vizcarra Consulting Group (VCG) to help CEOs define their strategies and leadership platform to drive their business. In 2015 he founded Vizcarra Enterprises LLC dba LOLA 55 to build a chain of Mexican food restaurants.
  • Mr. Vizcarra has served on the Board of Directors of Ensequence, Oovoo Communications, Del Taco, National Advisory Board – Salvation Army and Tender Greens, Co-founded the Barrio Logan College institute College Success Program and founded The Opportunity Foundation.
  • He says “During my life, I have had the good fortune of meeting a lot of great people that unselfishly helped me, influenced and inspired much of my growth as a businessman and as a human being. I believe that God wants me to put all the gifts he has given me for the purpose of making a difference in the life of others, especially those in need.”
  • He is a graduate of The Ohio State University with a Bachelors degree in Education.

About Hill Street Beverage Company Inc. (TSXV: BEER)

Hill Street Beverage Company is a leading and award-winning company focused on alcohol-free beer, wine, and adult-format beverages. Hill Street’s brands include Hill Street Craft Brewed Lager, and Vin(Zero), and have won numerous medals and accolades around the world. Hill Avenue Cannabis, the Company’s wholly owned subsidiary, will produce and sell Cannabis-infused adult beverages and other Cannabis products with expected distribution at licensed outlets in 2021, as well as commercializing Lexaria’s patented DehydraTECHTM fast-acting platform technology

Check out Hill Street’s award-winning alcohol-free line-up and order product to be delivered straight to your home at www.hillstreetbeverages.com, and cannabis related business activities and products at www.hillavenuecannabis.com

For more information:

Jack Fraser, Chairman of the Board, Hill Street Beverage Company Inc.,


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