Our Leadership

Our leadership team brings together a wide range of expertise and competencies that are forging the pathway for the Hill growth agenda.

Management

CRAIG BINKLEY

CHIEF EXECUTIVE OFFICER

Craig has a uniquely relevant background that perfectly positions him to deliver on the mission and growth agenda of Hill Incorporated.  An accomplished, award-winning global CEO and business leader across environments ranging from start-ups to Fortune 100 companies, he brings a wealth of experience in the development and commercialization of consumer-packaged goods (CPG) brands, both in mainstream and cannabis markets.
 
A former executive at The Coca-Cola Company and several other global companies, he has over four decades of experience across a wide range of industries, including Fortune 500 B2B and pharmaceutical companies – providing invaluable experience and perspective for our Hill Street Beverages initiatives, as well as for our Hill Avenue Cannabis business, where our bioscience-backed DehydraTECH biodelivery technology is used to create premium cannabis-infused products.

PEARL CHAN

CHIEF LEGAL OFFICER

Pearl brings to Hill Incorporated a winning combination of significant, diverse in-house general counsel experience across various industries including technology and public U.S. cannabis, a passion for building and scaling start-up businesses, and a track-record of developing compliant legal operations while delivering growth, in burgeoning and highly-regulated environments. Having begun her career as a corporate lawyer, she then found a specialty working in-house within growing companies as the member of the executive team offering a trained legal perspective, while also providing a hands-on approach to strategy and operations. 
 
Prior to joining Hill Incorporated, Pearl led California-focused public cannabis company Origin House as its Canadian general counsel in its M&A, commercial and securities legal activities, including leading the company in its $1.1B sale to U.S. multi-state operator Cresco Labs, in then the largest-ever public company acquisition in the U.S. cannabis sector

Reuban Nadesan, CPA, CA

INTERIM CHIEF FINANCIAL OFFICER AND VP, STRATEGY & CORPORATE DEVELOPMENT

Reuban is a finance and strategy professional who spent his entire career in the CPG industry. His experiences span operational and advisory roles including, but not limited to: financial reporting, budgeting, balance sheet management, value creation, and M&A. Prior to Hill, Reuban was in professional services at a Big 4 firm, where he provided assurance services to CPG reporting issuers and later transitioned to deal advisory on large-scale M&A transactions. He further complemented his advisor experience with a senior management role building out the finance function for a Technology Fast 50 company.

Board of Directors

JACK FRASER

Partner of BDC Capital
Former Head of Finance SSENSE COO, CFO of brands iTravel2000, Bookit.com & Travel Zest PLC

KEVIN RUDDLE

VP Operations & Partner, VinFirst Innovative Packaging 25+ years experience in wine and spirits product
and packaging innovation

FRANK VIZCARRA

20+ years with McDonald’s USA in positions spanning Strategy, Innovation, Franchise relations & field operations across multiple international markets

LORI SENECAL

Member of the Board of Directors since 2018. Former Global CEO Crispin + Porter + Bogusky. Global CEO of Kirshenbaum Bond Senecal. President NY & Global Chief Innovation Officer McCann Worldwide. Fast Co. Top 50 Executive.

CRAIG BINKLEY

Member of the Board of Directors since 2016. Appointed CEO in January 2022.