First shipment of cannabis infused (V)ia Regal(TM) Pink Grape Sparkler sells out in a matter of days

Toronto, Ontario–(Newsfile Corp. – June 2, 2021) – Hill Street Beverage Company Inc. (TSXV: BEER) (the “Company“)  is pleased to announce that the initial shipment of its first cannabis infused beverage (V)ia Regal^TM Pink Grape Sparkler sold-out within a matter of days after launching at the Ontario Cannabis Store (OCS) and select retailers. A new shipment is expected to be restocked and available in the coming days.

“We have received a steady stream of extremely positive messages from customers and retailers that were fortunate to be the first to experience our new (V)ia Regal^TM Pink Grape Sparkler,” said Reuban Nadesan, Head of Strategy & Corporate Development. “As (V)ia Regal^TM Pink Grape Sparkler is Canada’s first grape-based cannabis infused beverage, customers and budtenders have pointed to its unique grape-based bubbly flavour as a refreshing addition to the beverage shelf. Everyone at Hill Street is delighted that it is off to such a fast start.”

(V)ia Regal^TM Pink Grape Sparkler is an early entrant to the “craft beverage shelf” at the Ontario Cannabis Store. Hand-crafted, with clean, simple ingredients, the new bubbly beverage has already become in-demand at the OCS and among select retailers.

(V)ia Regal Pink Grape Sparkler is offered in a 355ml sleek can containing 10mg of THC and only 90 calories. Via Regal was developed and is manufactured exclusively through our partnership with Molecule Inc. The new beverage is available through the Ontario Cannabis Store and select retailers. Serve it chilled for delicious, refreshing summer enjoyment.

Extension of Expiring Warrants

The Company also announces that it has made an application to the TSX Venture Exchange to extend the expiry date of 4,241,654 warrants, which were issued in June 2019. Each warrant entitles the holder to purchase one common share in the capital of the Company at an exercise price of $0.40 per share. The Warrants are set to expire on June 7, 2021. The Company has applied to extend the expiry date until December 31, 2021. The proposed extension is subject to the approval of the TSX Venture Exchange.

About Hill Street Beverage Company Inc. (TSXV: BEER)

V)ia Regal^TM Pink Grape Sparkler

To view an enhanced version of this graphic, please visit:
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Hill Street Beverage Company is a progressive non-alcoholic beverage and cannabis solutions company. We are pioneering the space where craft consumer products meet bioscience by combining our deep CPG expertise and our rights to use Lexaria Bioscience Corp.’s ground-breaking DehydraTECH™ patent portfolio for product development, licensing and B2B sales of Cannabis ingredients.

Hill Street Beverages brands include Hill Street Craft Brewed Lager, and Vin(Zero), and have won numerous medals and accolades around the world. Hill Avenue Cannabis Brands include (V)ia Regal Pink and White Grape Sparklers.

Check out Hill Street’s award-winning alcohol-free line-up and order product to be delivered straight to your home at www.hillstreetbeverages.com, and cannabis related business activities and products at www.hillavenuecannabis.com

For more information:

Lori Senecal, Interim Co-Chief Executive Officer Hill Street Beverage Company Inc.,
lori@hillstreetbevco.com

Craig Binkley, Interim Co-Chief Executive Officer Hill Street Beverage Company Inc.,
craig@hillstreetbevco.com

FORWARD-LOOKING STATEMENTS

Statements in this press release may contain forward-looking information. Any statements in this press release that are not statements of historical fact may be deemed to be forward-looking statements. Forward-looking statements are often identified by terms such as “may”, “should”, “anticipate”, “expects”, and similar expressions. The reader is cautioned that assumptions used in the preparation of any forward-looking information may prove to be incorrect. Events or circumstances, such as future availability of capital on favourable terms, may cause actual results to differ materially from those predicted, as a result of numerous known and unknown risks, uncertainties, and other factors, many of which are beyond the control of the Company. The reader is cautioned not to place undue reliance on any forward-looking information. Such information, although considered reasonable by management at the time of preparation, may prove to be incorrect and actual results may differ materially from those anticipated. Forward-looking statements contained in this press release are expressly qualified by this cautionary statement. The forward-looking statements contained in this press release are made as of the date of this press release. The Company does not undertake any obligation to update publicly or to revise any of the included forward-looking statements, whether as a result of new information, future events or otherwise, except as required by securities law.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Not for dissemination in the United States.

Follow Hill Street on Twitter https://twitter.com/hillstreetbevco
and on Facebook http://facebook.com/hillstreetbevco

Toronto, Ontario–(Newsfile Corp. – May 27, 2021) – Hill Street Beverage Company Inc. (TSXV: BEER) (“Hill Street” or the “Company“) reported its third quarter results for the period ended March 31, 2021. A complete set of financial statements and Management’s Discussion & Analysis has been filed at www.sedar.com. All dollar figures are quoted in Canadian dollars.

The third quarter of FY21 saw continued momentum for the Company as it demonstrated progress toward its ambition to pioneer the unique space where craft consumer products meet bioscience, combining deep CPG expertise and the rights to use Lexaria Bioscience Corp.’s ground-breaking DehydraTECH™ patent portfolio.

Strong performance of Hill Street’s legacy alcohol-free beverages, combined with rapid growth of the Hill Avenue Cannabis Technologies business line, resulted in substantially increased the Company’s gross and net revenues of 54% and 69% respectively, year-over-year.

“This quarter marked real progress as we continued to broaden our business into the progressive cannabis solutions space,” said Craig Binkley, interim co-chief executive officer of the Company. “While our Hill Street alcohol-free beverages line continues to provide a strong and growing base of revenue, the rapid growth of DehydraTECH™ licensing revenues and the production of our first cannabis infused beverage in Canada are exciting proof points of our evolution.”

Gross and Net Revenues from Hill Avenue Cannabis Co.’s Licensing Arrangements Grew 180% from Q2 to Q3.

The Company realized rapid growth in its recently created B2B business line, Hill Avenue Cannabis Technologies (“Hill Avenue“), which is currently focused on licensing usage rights for DehydraTECH™ patented global Intellectual Property to CPG customers for application in cannabis infused consumer products. The Company continues to focus on growing these existing relationships and pursuing new licensing relationships with extractors and other manufacturers of consumer goods whose products are infused with cannabis and or hemp extracts.

“In addition to the revenue growth evidenced by the Hill Avenue Cannabis Technologies business line, we’re pleased to see the extremely high margin on this business, and that it is sourced largely beyond Canada, demonstrating the expanded geographic potential for our Company,” said Lori Senecal, interim co-chief executive officer of the Company.

Hill Avenue Cannabis Co.’s First Beverage Produced in Preparation for Launch

Hill Avenue’s first cannabis infused beverage, (V)ia Regal Pink Grape Sparkler, was produced and packaged to deliver the pipeline fill order from the Ontario Cannabis Store (OCS) and became available for retail purchase at the OCS and select retailers on May 18, 2021. The Company also began to investigate expanded Canadian distribution opportunities beyond the Ontario market for both (V)ia Regal Pink Grape Sparkler and its companion product (V)ia Regal White Grape Sparkler.

Progress Continued on Securing Cannabis License for Hill Avenue Through the Lucknow Facility

The Company continued planning for its licensed cannabis operations at the Lucknow facility which is strategically located near Pearson Airport in Mississauga, Ontario. The Company remains committed to obtaining the Health Canada Standard Processor License for the facility to produce DehydraTech^TM powder, even as the Company has encountered challenges in terms of construction permits, scarcity of materials and labour shortages due to COVID.

Consolidated Hill Street Beverage Company Inc. Substantially Increased Gross and Net Revenues Year Over Year by 54% and 69% Respectively, Despite Pandemic Challenges

Coincidentwith driving its cannabis initiatives, Hill Street’s legacy alcohol free business showed strong momentum in the quarter. Consolidated gross revenue increased by 54% versus the same quarter a year ago, to $774,747 from $502,997. Net Revenue grew by 69% increasing from $388,536 in the previous Q3 2020, to $655,259 in Q3 2021. In addition to Hill Avenue Cannabis Co. growth, alcohol-free sales increased, driven by presumed ongoing trend amongst many consumers to make more mindful decisions about their consumption habits and due to strong orders from retail partners to replenish stock following pandemic related shortages. Additionally, online sales for the Company’s alcohol-free products increased 176% versus the same quarter a year ago, as customer loyalty to the program showed strength, with many repeat and month to month purchasers.

Gross Margin percentage increased significantly year-over-year for the quarter from 32% to 44%, primarily driven by favourable Cannabis licensing margins.

Hill Street’s CFO, Hinta Chambers stated, “Beyond the strong increases in gross and net revenue, we are pleased to report a solid improvement in net earnings and gross margin by focusing on growing our higher margin business lines.”

The Company initiated a Private Placement to Fund its Growth Agenda

During the quarter, the Company announced a non-brokered private placement of units to raise capital to support its global growth agenda. It anticipates that this capital will fund the next phase of corporate development as the Company continues to build out programs to monetize the global patent usage rights to DehydraTECH^TM (R) fast-acting emulsion technology from Lexaria Bioscience Corp. The private placement closed on May 9, 2021, for gross proceeds to the Company of $3,403,884.

RESULTS OF OPERATIONS

The following table summarizes certain financial information of the Company for the three months ended March 31, 2021 and March 31, 2020. It also summarizes certain financial information for the nine months ended March 31, 2021 and March 31, 2020.

	Results for the Period Ended			Quarter Ended March 31, 2021			Quarter Ended March 31, 2020			Nine Months Ended March 31, 2021			Nine Months Ended March 31, 2020
	Gross Revenue		$	774,747		$	502,997		$	2,034,726		$	1,990,473
	Chargebacks, finance fees, and listing fees			-$119,488			-$114,461			-$359,006			-$583.222
	Net Revenue		$	655,259		$	388,536		$	1,675,720		$	1,407,251
	Direct Costs		$	317,155		$	226,366		$	809,701		$	773,630
	Gross profit		$	338,104		$	162,170		$	866,019		$	633,621
	Operating Expenses (excl. One-time & Non Cash)		$	884,739		$	421,347		$	2,092,925		$	1,841,540
	Other One-time Expenses		$	47,643		$	238,843		$	71,479		$	1,350,886
	Non Cash Expenses		$	146,199		$	312,497		$	401,711		$	635,058
	Loss before other Income (Expense)			-$740,476			-$810,517			-$1,700,096			-$3,193.863
	Other income (Expenses)
	Foreign exchange gain (loss)		$	15,463		$	14,092		$	13,483		$	,335
	Gain on favourable interest rate		$	6,541			–		$	6,541			–
	Loss on conversion of Debt			-$1,168			–			-$1,168			–
	Gain on Settlement of liability		$	59,253			–		$	65,983
	Write-off of intangibles			–			–			–			-$8,000
	Write-off of inventory			–			—			-$1,535			-$23,466
	Other Income		$	–			–		$	30			–
	Loss and comprehensive loss for the period		$	660,387		$	796,425		$	1,616,762		$	3,224,994
	Basic and diluted loss per common share			($0.00	)	$	0.01		$	0.01		$	0.03
	Weighted average number of common shares outstanding			141,905,150			110,475,579			125,375,081			102,033,744

About Hill Street Beverage Company Inc. (TSXV: BEER)

Hill Street Beverage Company is a progressive non-alcoholic beverage and cannabis solutions company. We are pioneering the space where craft consumer products meet bioscience by combining our deep CPG expertise and our rights to use Lexaria Bioscience Corp.’s ground-breaking DehydraTECH™ patent portfolio for product development, licensing and B2B sales of Cannabis ingredients.

Hill Street Beverages brands include Hill Street Craft Brewed Lager, and Vin(Zero), and have won numerous medals and accolades around the world. Hill Avenue Cannabis Brands include (V)ia Regal Pink and White Grape Sparklers.

Check out Hill Street’s award-winning alcohol-free line-up and order product to be delivered straight to your home at www.hillstreetbeverages.com, and cannabis related business activities and products at www.hillavenuecannabis.com.

For more information:

Lori Senecal, Interim Co-Chief Executive Officer Hill Street Beverage Company Inc.lori@hillstreetbevco.com
Craig Binkley, Interim Co-Chief Executive Officer Hill Street Beverage Company Inc.craig@hillstreetbevco.com

FORWARD-LOOKING STATEMENTS

Statements in this press release may contain forward-looking information. Any statements in this press release that are not statements of historical fact may be deemed to be forward-looking statements. Forward-looking statements are often identified by terms such as “may”, “should”, “anticipate”, “expects”, and similar expressions. The reader is cautioned that assumptions used in the preparation of any forward-looking information may prove to be incorrect. Events or circumstances, such as future availability of capital on favourable terms, may cause actual results to differ materially from those predicted, as a result of numerous known and unknown risks, uncertainties, and other factors, many of which are beyond the control of the Company. The reader is cautioned not to place undue reliance on any forward-looking information. Such information, although considered reasonable by management at the time of preparation, may prove to be incorrect and actual results may differ materially from those anticipated. Forward-looking statements contained in this press release are expressly qualified by this cautionary statement. The forward-looking statements contained in this press release are made as of the date of this press release. The Company does not undertake any obligation to update publicly or to revise any of the included forward-looking statements, whether as a result of new information, future events or otherwise, except as required by securities law.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Not for dissemination in the United States.

Follow Hill Street on Twitter https://twitter.com/hillstreetbevco and on
Facebook at https://www.facebook.com/hillstreetbevco

Toronto, Ontario–(Newsfile Corp. – May 9, 2021) – Hill Street Beverage Company Inc. (TSXV: BEER) (“Hill Street” or the “Company“), announces that it has granted options to purchase 3,378,500 common shares of the Company at an exercise price of $0.09 per share pursuant to the stock option plan of the Company. The options were granted to existing officers, directors, and consultants of the Company. The stock options will expire five years from the date of the grant.

Hill Street also announces that further to its press release dated July 31, 2020, and the March 30, 2021, it has received the approval of the TSX Venture Exchange to amend the exercise price of up to 5,871,547 incentive stock options (“Stock Options“) originally granted to certain insiders and employees of the Company on July 31, 2018 and May 23, 2019, which repricing was also approved by the Company’s disinterested shareholders at its annual general meeting held on March 30, 2021. At the discretion of the Board of directors, the amended Stock Options will now be exercisable at $0.075 with their original maturity date unchanged.

Hill Street also announces that the TSX Venture Exchange has indicated that it has no objection to HoldCo (St Catharines) Ltd. becoming a new control person of the Company, which new Control person was also approved by the Company’s disinterested shareholders at its annual general meeting held on March 30, 2021.

For further information:
Jack Fraser, Chairman, Hill Street Beverage Company Inc.,
jack@hillstreetbevco.com

Follow Hill Street on Twitter https://twitter.com/hillstreetbevco
and on Facebook http://facebook.com/hillstreetbevco

FORWARD-LOOKING STATEMENTS

Statements in this press release may contain forward-looking information. Any statements in this press release that are not statements of historical fact may be deemed to be forward-looking statements. Forward-looking statements are often identified by terms such as “may”, “should”, “anticipate”, “expects”, and similar expressions. The reader is cautioned that assumptions used in the preparation of any forward-looking information may prove to be incorrect. Events or circumstances, such as future availability of capital on favourable terms, may cause actual results to differ materially from those predicted, as a result of numerous known and unknown risks, uncertainties, and other factors, many of which are beyond the control of the Company. The reader is cautioned not to place undue reliance on any forward-looking information. Such information, although considered reasonable by management at the time of preparation, may prove to be incorrect and actual results may differ materially from those anticipated. Forward-looking statements contained in this press release are expressly qualified by this cautionary statement. The forward-looking statements contained in this press release are made as of the date of this press release. The Company does not undertake any obligation to update publicly or to revise any of the included forward-looking statements, whether as a result of new information, future events or otherwise, except as required by securities law.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Not for dissemination in the United States of America.

(V)ia Regal(TM) Pink Grape Sparkler is the first product launched under Hill Avenue Cannabis brand.

Toronto, Ontario–(Newsfile Corp. – May 12, 2021) – Hill Street Beverage Company Inc. (TSXV: BEER) (“Hill Street” or the “Company“) is pleased to announce (V)ia Regal^TM Pink Grape Sparkler is now available to licensed retailers for order at the Ontario Cannabis Store.

(V)ia Regal^TM Pink Grape Sparkler is an early entrant to the “craft beverage shelf” at the Ontario Cannabis Store. Hand-crafted with clean, simple ingredients, it is designed to meet the demand for high quality craft beverages that satisfy a growing number of consumer needs and occasions.

“(V)ia Regal^TM Pink Grape Sparkler sets a tone and a mood. A crisp, delicious, bubbly beverage, it’s perfect for bright, fun, social settings or when you want to kick-back and relax,” said Lori Senecal, interim co-chief executive officer of Hill Street Beverage Company. “Truly the first of its kind, this innovative cannabis infused sparkler is crafted directly from Canada’s market leading alcohol-free product line-up. The familiarity and high standards of Hill Street’s top-performing alcohol-free Shiraz provides an ideal platform to deliver an incredible new beverage experience.”

(V)ia Regal^TM Pink Grape Sparkler is Canada’s first grape-based cannabis infused beverage. Its flavour profile is unlike any Cannabis infused beverage currently on-shelf.

“Just like the fine art of winemaking, (V)ia Regal Pink Grape Sparkler underwent a creative development process,” states Craig Binkley, interim co-chief executive officer of Hill Street Beverage Company. “The end result delivers tasting notes that build on the rich alcohol-free red wine base and include blackberries, currants, pomegranates, grapefruit, and red wine for a flavour forward, unique beverage experience.”

(V)ia Regal Pink Grape Sparkler is offered in a 355ml sleek can containing 10mg of THC and only 90 calories. Broader geographic distribution for the brand is being actively pursued.

This product launch marks Hill Street’s continued progress into the cannabis space, having previously recorded its first cannabis revenues for licensing the use of DehydraTECH™ patented technology in its latest quarterly results.

(V)ia Regal(TM) Pink Grape Sparkler

To view an enhanced version of this graphic, please visit:
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About Hill Street Beverage Company Inc. (TSXV: BEER)

Hill Street Beverage Company is a progressive non-alcoholic beverage and cannabis solutions company. We are pioneering the space where craft consumer products meet bioscience by combining our deep CPG expertise and our rights to use Lexaria Bioscience’s ground-breaking DehydraTECH™ patent portfolio for product development, licensing and B2B sales of Cannabis 2.0 ingredients.

Hill Street Beverages brands include Hill Street Craft Brewed Lager, and Vin(Zero), and have won numerous medals and accolades around the world. Hill Avenue Cannabis Brands include (V)ia Regal Pink and White Grape Sparklers.

Check out Hill Street’s award-winning alcohol-free line-up and order product to be delivered straight to your home at www.hillstreetbeverages.com, and cannabis related business activities and products at www.hillavenuecannabis.com.

For more information:

Lori Senecal, Interim Co-Chief Executive Officer Hill Street Beverage Company Inc.
lori@hillstreetbevco.com

Craig Binkley, Interim Co-Chief Executive Officer Hill Street Beverage Company Inc.
craig@hillstreetbevco.com

FORWARD-LOOKING STATEMENTS

Statements in this press release may contain forward-looking information. Any statements in this press release that are not statements of historical fact may be deemed to be forward-looking statements. Forward-looking statements are often identified by terms such as “may”, “should”, “anticipate”, “expects”, and similar expressions. The reader is cautioned that assumptions used in the preparation of any forward-looking information may prove to be incorrect. Events or circumstances, such as future availability of capital on favourable terms, may cause actual results to differ materially from those predicted, as a result of numerous known and unknown risks, uncertainties, and other factors, many of which are beyond the control of the Company. The reader is cautioned not to place undue reliance on any forward-looking information. Such information, although considered reasonable by management at the time of preparation, may prove to be incorrect and actual results may differ materially from those anticipated. Forward-looking statements contained in this press release are expressly qualified by this cautionary statement. The forward-looking statements contained in this press release are made as of the date of this press release. The Company does not undertake any obligation to update publicly or to revise any of the included forward-looking statements, whether as a result of new information, future events or otherwise, except as required by securities law.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Not for dissemination in the United States.

Follow Hill Street on Twitter https://twitter.com/hillstreetbevco
and on Facebook at https://www.facebook.com/hillstreetbevco

Toronto, Ontario–(Newsfile Corp. – April 29, 2021) – Hill Street Beverage Company Inc. (TSXV: BEER) (“Hill Street” or the “Company“) is pleased to announce that it has made changes to its board of directors and has formed new board observer roles.

Hill Street is pleased to further announce in conjunction with the recently finalized capital raise, the appointment of Mr. Frank Vizcarra to its board, effective immediately.

“I am excited to be joining the Hill Street Board at a pivotal time, as this next stage of development is all about leveraging their world-class assets and focusing on disciplined execution to bring their plans to life on a global scale,” said Mr. Vizcarra.

“Frank brings formidable expertise to the board of directors. His extensive experience leading global strategy and innovation for McDonald’s Restaurants, coupled with his deep entrepreneurial experience in the food service and craft beverage categories are highly relevant to our business model,” says Jack Fraser, chairman of the board. “Frank’s direct experience in global markets including the US, Mexico and Europe will add distinct operational value as we leverage our usage rights to the DehydraTECH^TM technology.”

Also in conjunction with the recent capital raise, we are pleased to announce Ms. Monica Zaragoza as a board observer. The board observer role is a new resource to the company which will help in its strategic planning and governance.

“I am honored to join Hill Street as a board observer and will look to bring my B2B expertise to bear as the company augments its legacy consumer product business with progressive cannabis solutions in the commercial ingredient space,” said Ms. Zaragoza.

Mr. Fraser continued, “We are very fortunate to be able to continue to attract such a high caliber of individuals to assist Hill Street in its development. We are very excited to have Monica join us as a new major investor and also as a board observer. Ms. Zaragoza’s extensive leadership capabilities and B2B expertise as CEO of Gabza Mexico, will be a strong addition in experience and insight that will further expand the diversity of our board.”

Major shareholder Mr. Rudy Sawatzky will be stepping off from his position on the Hill Street board of directors to assume a board observer role. Mr. Sawatzky has been a major investor and board director at Hill Street for more than five years. He intends to maintain his investment and shift into the role of board observer to allow for the addition of Mr. Vizcarra to the board.

“Over the years Rudy has been a key contributor to Hill Street, mentoring and guiding the board through complex discussions. We are very fortunate to have him continue as a board observer and want to thank him for his long history of supporting Hill Street, its board and its management team,” continued Jack Fraser. “With the capital raise that we finalized in mid-April, the adjustment of the board and the creation of the new board observer roles, we are continuing to implement our strategy to create a deeper and more comprehensive team that will drive Hill Street and Hill Avenue forward. With the addition of Mr. Vizcarra and Ms. Zaragoza to our team alongside Lori Senecal and Craig Binkley as Co-CEOs, we believe our ability to continue building out the vision of Hill Street has never been stronger.”

About Frank Vizcarra

President – The Vizcarra Consulting Group LLC

President & CEO Vizcarra Enterprises LLC dba LOLA 55

• Retired from professional soccer at the end of 1983 to begin his business career with Pizza Hut where he worked for two years. He joined McDonald’s Corporation in 1985 and worked there for over 20 years. Mr. Vizcarra held several posts in field operations and at the Corporate Headquarters including: National Director of Training, Ombudsman, VP of Franchise Relations, Strategy and innovation and the Restaurant Solutions Group which oversees operations around the world. He worked closely with Sr. Management for 14 years on a variety of areas of the business.
• In 2006 he founded The Vizcarra Consulting Group (VCG) to help CEOs define their strategies and leadership platform to drive their business. In 2015 he founded Vizcarra Enterprises LLC dba LOLA 55 to build a chain of Mexican food restaurants.
• Mr. Vizcarra has served on the Board of Directors of Ensequence, Oovoo Communications, Del Taco, National Advisory Board – Salvation Army and Tender Greens, Co-founded the Barrio Logan College institute College Success Program and founded The Opportunity Foundation.
• He says “During my life, I have had the good fortune of meeting a lot of great people that unselfishly helped me, influenced and inspired much of my growth as a businessman and as a human being. I believe that God wants me to put all the gifts he has given me for the purpose of making a difference in the life of others, especially those in need.”
• He is a graduate of The Ohio State University with a Bachelors degree in Education.

About Hill Street Beverage Company Inc. (TSXV: BEER)

Hill Street Beverage Company is a leading and award-winning company focused on alcohol-free beer, wine, and adult-format beverages. Hill Street’s brands include Hill Street Craft Brewed Lager, and Vin(Zero), and have won numerous medals and accolades around the world. Hill Avenue Cannabis, the Company’s wholly owned subsidiary, will produce and sell Cannabis-infused adult beverages and other Cannabis products with expected distribution at licensed outlets in 2021, as well as commercializing Lexaria’s patented DehydraTECH^TM fast-acting platform technology

Check out Hill Street’s award-winning alcohol-free line-up and order product to be delivered straight to your home at www.hillstreetbeverages.com, and cannabis related business activities and products at www.hillavenuecannabis.com

For more information:

Jack Fraser, Chairman of the Board, Hill Street Beverage Company Inc.,
jack@hillstreetbevco.com

FORWARD-LOOKING STATEMENTS

Statements in this press release may contain forward-looking information. Any statements in this press release that are not statements of historical fact may be deemed to be forward-looking statements. Forward-looking statements are often identified by terms such as “may”, “should”, “anticipate”, “expects”, and similar expressions. The reader is cautioned that assumptions used in the preparation of any forward-looking information may prove to be incorrect. Events or circumstances, such as future availability of capital on favourable terms, may cause actual results to differ materially from those predicted, as a result of numerous known and unknown risks, uncertainties, and other factors, many of which are beyond the control of the Company. The reader is cautioned not to place undue reliance on any forward-looking information. Such information, although considered reasonable by management at the time of preparation, may prove to be incorrect and actual results may differ materially from those anticipated. Forward-looking statements contained in this press release are expressly qualified by this cautionary statement. The forward-looking statements contained in this press release are made as of the date of this press release. The Company does not undertake any obligation to update publicly or to revise any of the included forward-looking statements, whether as a result of new information, future events or otherwise, except as required by securities law.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Not for dissemination in the United States.

Follow Hill Street on Twitter https://twitter.com/hillstreetbevco
and on Facebook http://facebook.com/hillstreetbevco

Toronto, Ontario–(Newsfile Corp. – April 12, 2021) – Hill Street Beverage Company Inc. (TSXV: BEER) (“Hill Street” or the “Company“) is pleased to announce that it has closed its previously announced non-brokered private placement of units (“Units“), at a price of $0.08 per Unit, for aggregate gross proceeds to the Company of $3,403,883.52, which was oversubscribed by almost $1,000,000. Each Unit is comprised of one (1) common share and one (1) warrant (“Warrant“), with each Warrant entitling the holder thereof to purchase one (1) common share of the Company at a price of $0.11 per share for a period of three (3) years from Closing (“Offering“). All the securities issued in connection with the offering will be subject to a hold period of four-months and one day from the date of closing.

“We are extremely pleased with the response to our offering and the quality of investors from both Canada and the US, that are supporting our global growth agenda,” said Lori Senecal. “This capital is important for our next phase of corporate development as we continue to build out our programs to monetize the patent usage rights we acquired to DehydraTECH (R) fast-acting emulsion technology,” added Craig Binkley.

In connection with the Offering, the Company paid finders fees of $8,320 and issued 52,000 finder’s warrants (“Finder Warrants“) to Echelon Wealth Partners. Each Finder Warrant will entitle the holder to purchase one common share of the Company at a price of $0.08 for two years from the date of closing. Echelon is arm’s length to the Company.

In accordance with the policies of the TSXV, the following insiders of the Company participated in the offering: $20,000 by Ms. Lori Senecal (board member, and Interim Co-CEO); $20,000 by Ms. June Nicholson, Chief Operating Officer; and $90,000 by Mr. Raymond Bisaillon (board member).

About Hill Street Beverage Company Inc. (TSXV: BEER)

Hill Street Beverage Company is a leading and award-winning company focused on alcohol-free beer, wine, and adult-format beverages. Hill Street’s brands include Hill Street Craft Brewed Lager, and Vin(Zero), and have won numerous medals and accolades around the world. Hill Avenue Cannabis, the Company’s wholly-owned subsidiary, will produce and sell Cannabis-infused adult beverages and other Cannabis products with expected distribution at licensed outlets in 2021, as well as commercializing Lexaria’s patented DehydraTECH^TM fast-acting platform technology

Check out Hill Street’s award-winning alcohol-free line-up and order product to be delivered straight to your home at www.hillstreetbeverages.com, and cannabis related business activities and products at www.hillavenuecannabis.com

For further information:
Jack Fraser, Chairman of the Board, Hill Street Beverage Company Inc.,
jack@hillstreetbevco.com

Follow Hill Street on Twitter https://twitter.com/hillstreetbevco
and on Facebook http://facebook.com/hillstreetbevco

FORWARD-LOOKING STATEMENTS

Statements in this press release may contain forward-looking information. Any statements in this press release that are not statements of historical fact may be deemed to be forward-looking statements. Forward-looking statements are often identified by terms such as “may”, “should”, “anticipate”, “expects”, and similar expressions. The reader is cautioned that assumptions used in the preparation of any forward-looking information may prove to be incorrect. Events or circumstances, such as future availability of capital on favourable terms, may cause actual results to differ materially from those predicted, as a result of numerous known and unknown risks, uncertainties, and other factors, many of which are beyond the control of the Company. The reader is cautioned not to place undue reliance on any forward-looking information. Such information, although considered reasonable by management at the time of preparation, may prove to be incorrect and actual results may differ materially from those anticipated. Forward-looking statements contained in this press release are expressly qualified by this cautionary statement. The forward-looking statements contained in this press release are made as of the date of this press release. The Company does not undertake any obligation to update publicly or to revise any of the included forward-looking statements, whether as a result of new information, future events or otherwise, except as required by securities law.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Not for dissemination in the United States.

Toronto, Ontario–(Newsfile Corp. – March 30, 2021) – Hill Street Beverage Company Inc. (TSXV: BEER) (“Hill Street” or the “Company“) is pleased to announce the voting results of its Annual General Meeting (the “Meeting“) held on March 30, 2021. A total of 89 Shareholders present in person or represented by proxy and representing 53,642,486 common shares representing 37.7% of the issued shares of the Company were represented at the Meeting.

Detailed voting results of the Meeting are as follows:

	NUMBER OF SHARES				PERCENTAGE OF VOTES CAST
	FOR	AGAINST	WITHHELD/ ABSTAIN	INTERESTED PARTY SHARES EXCLUDED(1)	NON-VOTE	FOR	AGAINST	WITHHELD/ ABSTAIN
Election of Directors
Kevin Ruddle	44,222,706	0	4,455,195		1,761,704	90.85%	0.00%	9.15%
Jack Fraser	44,407,124	0	4,270,777		1,761,704	91.23%	0.00%	8.77%
Lori Senecal	43,998,409	0	4,679,492		1,761,704	90.39%	0.00%	9.61%
Craig Binkely	43,987,409	0	4,690,492		1,761,704	90.36%	0.00%	9.64%
Rudy Sawatzky	44,039,706	0	4,638,195		1,761,704	90.47%	0.00%	9.53%
Raymond Bisaillon	47,542,011	0	1,135,890		1,761,704	97.67%	0.00%	2.33%
Appointment of Auditors	49,580,767	0	858,838		0	98.30%	0.00%	1.70%
Stock Option Plan Resolution	47,055,744	1,622,157	0		1,761,704	96.67%	3.33%	0.00%
Stock Option Repricing	10,809,186	2,965,773	0	34,902,942	1,761,704	78.47%	21.53%	0.00%
Advance Notice By-Law Resolution	43,797,546	4,880,355	0		1,761,704	89.97%	10.03%	0.00%
Approval of RSU Plan	7,203,284	5,081,980	0	36,392,637	1,761,704	58.63%	41.37%	0.00%
Approval of New Control Person	22,391,074	4,488,972	0	21,797,855	1,761,704	83.30%	16.70%	0.00%

Note:
(1) Shares excluded are those of shareholders that have a direct or indirect interest in the particular resolution, as these particular resolutions require disinterested shareholder approval.

About Hill Street Beverage Company Inc. (TSXV: BEER)

Hill Street Beverage Company is a leading and award-winning company focused on alcohol-free beer, wine, and adult-format beverages. Hill Street’s brands include Hill Street Craft Brewed Lager, and Vin(Zero), and have won numerous medals and accolades around the world. Hill Avenue Cannabis, the Company’s wholly-owned subsidiary, will produce and sell Cannabis-infused adult beverages and other Cannabis products with expected distribution at licensed outlets in 2021, as well as commercializing Lexaria’s patented DehydraTECH^TM fast-acting platform technology.

Check out Hill Street’s award-winning alcohol-free line-up and order product to be delivered straight to your home at www.hillstreetbeverages.com, and cannabis related business activities and products at www.hillavenuecannabis.com.

For further information:

Craig Binkley, Co-interim CEO Hill Street Beverage Company Inc., craig@hillstreetbevco.com.

Lori Senecal, Co-interim CEO Hill Street Beverage Company Inc., lori@hillstreetbevco.com.

Follow Hill Street on Twitter https://twitter.com/HillStreetBevCo

and on Facebook https://www.facebook.com/hillstreetbeverageco

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Not for dissemination in the United States.

New business verticals allow Hill Street to monetize patented DehydraTECH(TM) technology usage rights acquired from Lexaria BioScience and capitalize on surging global Cannabis market

Toronto, Ontario–(Newsfile Corp. – March 29, 2021) – Hill Street Beverage Company Inc. (TSXV: BEER) (“Hill Street” or the “Company“) has announced a new investor information package with a bold new direction that formalizes monetization plans and innovative business strategies.

Hill Street, the award-winning producer of superior alcohol-free brands will leverage its recently acquired rights to use non-pharmaceutical Cannabis patents and intellectual property owned by Lexaria Bioscience Corp. (“Lexaria“) to pioneer a new business space where craft quality meets bioscience.

“This new direction will position the Company to satisfy accelerating global demand for superior commercial ingredients and consumer products,” said Lori Senecal, co-interim CEO of Hill Street Beverages Inc. “Lexaria’s patented DehydraTECH^TM technology is an incredible engine for growth, that allows us to continue to build trusted brands and create a new, robust portfolio of revenue generating businesses.”

These new products will be brought to market under the Company’s wholly owned subsidiary Hill Avenue Cannabis Company that will be comprised of two units, Hill Avenue Cannabis Brands and Hill Avenue Cannabis Technologies.

Hill Avenue Cannabis Brands will specialize in business-to-consumer (B2C) edibles products for a growing global market. Hill Avenue Cannabis Technologies will provide DehydraTECH^TM enabled business-to-business (B2B) solutions for both extractors and consumer packaged goods (CPG) manufacturers. These opportunities facilitate entry into new categories, industries and geographies.

“These two new units will offer a wide range of expertise covering everything from oil conversion services to help extractors extend shelf life by turning oil into shelf stable powder, to the production and sale of DehydraTECH^TM powder to CPG manufacturers for infusion into their products,” added Craig Binkley, co-interim CEO of Hill Street Beverages Inc. “We anticipate that our Lucknow R&D Labs in Mississauga, Ontario, will play a future role in Cannabinoid product R&D, giving us multiple ways to add significant value in the Cannabis sector.”

This new strategy expands the company’s commercial potential by adding higher margin intellectual property (IP) to current CPG expertise and scaled B2B to its already strong B2C business and extending sales beyond Canada to a truly global market.

Hill Street’s Investor Presentation is available at www.hillavenuecannabis.com – a new age-gated website dedicated to the Cannabis business. This site will host a complete source of information and content on Hill Avenue Cannabis’s businesses, including the recently announced B2C offering, (V)ia RegalTM Pink Grape Sparkler.

About Hill Street Beverage Company Inc. (TSXV: BEER)

Hill Street Beverage Company is a leading and award-winning company focused on alcohol-free beer, wine, and adult-format beverages. Hill Street’s brands include Hill Street Craft Brewed Lager, and Vin(Zero), and have won numerous medals and accolades around the world. Hill Avenue Cannabis, the Company’s wholly-owned subsidiary, will produce and sell Cannabis-infused adult beverages and other Cannabis products with expected distribution at licensed outlets in 2021, as well as commercializing Lexaria’s patented DehydraTECH^TM fast-acting platform technology.

Check out Hill Street’s award-winning alcohol-free line-up and order product to be delivered straight to your home at www.hillstreetbeverages.com, and cannabis related business activities and products at www.hillavenuecannabis.com.

For further information:

Craig Binkley, Co-interim CEO Hill Street Beverage Company Inc.,
craig@hillstreetbevco.com

Lori Senecal, Co-interim CEO Hill Street Beverage Company Inc.,
lori@hillstreetbevco.com

Follow Hill Street on Twitter https://twitter.com/hillstreetbevco
and on Facebook http://facebook.com/hillstreetbevco

FORWARD-LOOKING STATEMENTS

Statements in this press release may contain forward-looking information. Any statements in this press release that are not statements of historical fact may be deemed to be forward-looking statements. Forward-looking statements are often identified by terms such as “may”, “should”, “anticipate”, “expects”, and similar expressions. The reader is cautioned that assumptions used in the preparation of any forward-looking information may prove to be incorrect. Events or circumstances, such as future availability of capital on favourable terms, may cause actual results to differ materially from those predicted, as a result of numerous known and unknown risks, uncertainties, and other factors, many of which are beyond the control of the Company. The reader is cautioned not to place undue reliance on any forward-looking information. Such information, although considered reasonable by management at the time of preparation, may prove to be incorrect and actual results may differ materially from those anticipated. Forward-looking statements contained in this press release are expressly qualified by this cautionary statement. The forward-looking statements contained in this press release are made as of the date of this press release. The Company does not undertake any obligation to update publicly or to revise any of the included forward-looking statements, whether as a result of new information, future events or otherwise, except as required by securities law.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Not for dissemination in the United States of America.

Toronto, Ontario–(Newsfile Corp. – March 11, 2021) –  Hill Street Beverage Company Inc. (TSXV: BEER) (“Hill Street” or the “Company“) today announces the launch of its first Cannabis-infused beverage, (V)ia RegalTM Pink Grape Sparkler; formerly announced as (V)ia SPRIZA. This product will be marketed under the Company’s wholly-owned subsidiary, Hill Avenue Cannabis Company.

(V)ia RegalTM Pink Grape Sparkler is produced by its co-packing partner Molecule Holdings Inc. (“Molecule“) (CSE: MLCL). Molecule has committed to a pipeline fill to the OCS, shipping to the distribution centre by March 25, 2021. The OCS anticipates issuing further follow-up purchase orders, one and two weeks after launch.

Lori Senecal, Hill Street’s Interim Co-CEO says, “The launch of the (V)ia RegalTM Pink Grape Sparkler is a milestone moment for Hill Avenue Cannabis Company, as this is the first CPG Cannabis-infused product to be launched under the Company’s umbrella. It is an important step in expanding our award-winning craft beverage portfolio into the high demand Cannabis space.” The beverage’s formulation is based on Hill Street’s best-selling products already sold across Canada without cannabis.

Unlike any beverage currently available through the OCS, (V)ia RegalTM Pink Grape Sparkler is a flavour-forward beverage with 10mg THC, but absent any cannabis taste or aroma. It is expected to hit Ontario shelves in time for the annual Cannabis celebration, “420 Day” on April 20th. Hill Street expects this bright, bubbly beverage to become the go-to for celebrating 420 Day and all of life’s social moments in the future.

(V)ia RegalTM Pink Grape Sparkler

To view an enhanced version of this graphic, please visit:
https://orders.newsfilecorp.com/files/5205/76870_ce8d73e6f44c29fd_002full.jpg

“We are so pleased to have partnered with Molecule on the development and delivery of this revolutionary product,” states June Nicholson, Chief Operating Officer of Hill Street, “What excites us the most is the incredible marriage of intense flavour impact and a reliable Cannabis experience. We firmly believe that this is a groundbreaking new beverage.” The Company anticipates having “Pink’s companion product, (V)ia RegalTM White Grape Sparkler available in the near future as well as increasing distribution into other provinces as permitted.

(V)ia RegalTM Pink Grape Sparkler joins other beverages produced by Molecule for order fill at the OCS. Forming a key element in Molecule’s “craft shelf” strategy, (V)ia RegalTM Pink Grape Sparkler helps to define the quality portfolio.

“This is a very exciting day for the Molecule team as this marks an important new chapter for Molecule’s commercialization. The Ontario market is experiencing such explosive growth with new points of distribution opening throughout the province every day, and having (V)ia RegalTM Pink Grape Sparkler among the first products to shelf reinforces our unique product lineup commitment,” said Molecule president and CEO Philip Waddington.

About Hill Street Beverage Company Inc. (TSXV: BEER)

Hill Street Beverage Company is a leading and award-winning company focused on alcohol-free beer, wine, and adult-format beverages. Hill Street’s brands include Hill Street Craft Brewed Lager, and Vin(Zero), and have won numerous medals and accolades around the world. Hill Avenue Cannabis, the Company’s wholly-owned subsidiary, will produce and sell Cannabis-infused adult beverages and other Cannabis products with expected distribution at licensed outlets in 2021. Check out Hill Street’s award-winning line-up and order product to be delivered straight to your home at www.hillstreetbeverages.com.

For further information:
Lori Senecal, Interim Co-CEO, Hill Street Beverage Company Inc.,
lori@hillstreetbevco.com

Craig Binkley, Interim Co-CEO, Hill Street Beverage Company Inc.,
craig@hillstreetbevco.com

Follow Hill Street on Twitter https://twitter.com/hillstreetbevco
and on Facebook http://facebook.com/hillstreetbevco

FORWARD-LOOKING STATEMENTS

Statements in this press release may contain forward-looking information. Any statements in this press release that are not statements of historical fact may be deemed to be forward-looking statements. Forward-looking statements are often identified by terms such as “may”, “should”, “anticipate”, “expects”, and similar expressions. The reader is cautioned that assumptions used in the preparation of any forward-looking information may prove to be incorrect. Events or circumstances, such as future availability of capital on favourable terms, may cause actual results to differ materially from those predicted, as a result of numerous known and unknown risks, uncertainties, and other factors, many of which are beyond the control of the Company. The reader is cautioned not to place undue reliance on any forward-looking information. Such information, although considered reasonable by management at the time of preparation, may prove to be incorrect and actual results may differ materially from those anticipated. Forward-looking statements contained in this press release are expressly qualified by this cautionary statement. The forward-looking statements contained in this press release are made as of the date of this press release. The Company does not undertake any obligation to update publicly or to revise any of the included forward-looking statements, whether as a result of new information, future events or otherwise, except as required by securities law.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Not For dissemination in the United States of America.

oronto, Ontario–(Newsfile Corp. – March 4, 2021) – Hill Street Beverage Company Inc. (TSXV: BEER) (“Hill Street” or the “Company“). The Company announces that further to its press release dated March 2, 2021, it has obtained TSX Venture Exchange approval to extend the closing date of its previously announced private placement of units (“Units“) until April 7, 2021. Each Unit is comprised of one (1) common share and one (1) warrant, exercisable for one common share at price of $0.11 per share, for a period of three (3) years from the date of Closing. The Company applied to extend the date of closing to allow a greater number of interested investors to participate.

For more information regarding the Company or the offering, please contact ir@hillstreetbevco.com, or

Lori Senecal, Interim co-CEO, Hill Street Beverage Company Inc., lori@hillstreetbevco.com

Craig Binkley, Interim co-CEO, Hill Street Beverage Company Inc., craig@hillstreetbevco.com;

Follow Hill Street on Twitter https://twitter.com/hillstreetbevco
and on Facebook http://facebook.com/hillstreetbevco

FORWARD-LOOKING STATEMENTS

Statements in this press release may contain forward-looking information. Any statements in this press release that are not statements of historical fact may be deemed to be forward-looking statements. Forward-looking statements are often identified by terms such as “may”, “should”, “anticipate”, “expects”, and similar expressions. The reader is cautioned that assumptions used in the preparation of any forward-looking information may prove to be incorrect. Events or circumstances, such as future availability of capital on favourable terms, may cause actual results to differ materially from those predicted, as a result of numerous known and unknown risks, uncertainties, and other factors, many of which are beyond the control of the Company. The reader is cautioned not to place undue reliance on any forward-looking information. Such information, although considered reasonable by management at the time of preparation, may prove to be incorrect and actual results may differ materially from those anticipated. Forward-looking statements contained in this press release are expressly qualified by this cautionary statement. The forward-looking statements contained in this press release are made as of the date of this press release. The Company does not undertake any obligation to update publicly or to revise any of the included forward-looking statements, whether as a result of new information, future events or otherwise, except as required by securities law.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.