Toronto, Ontario–(Newsfile Corp. – October 29, 2020) – Hill Street Beverage Company Inc. (TSXV: BEER) (“Hill Street” or the “Company”) reported its fiscal 2020 financial results for the twelve-month period ended June 30, 2020. A complete set of financial statements and Management’s Discussion & Analysis has been filed at www.sedar.com. All dollar figures are quoted in Canadian dollars.

FY2020 Year End Financial Highlights

• Gross revenue of $2.614 million, up 7% y/y;

• Gross profit of $0.726 million up 68% y/y;

• Gross profit of 31% of gross revenue up from 20% or 11 percentage points y/y;

• Net loss of $3.862 million, an improvement of 38% y/y. Includes $1.242 million in one-time and $677 million in non-cash charges;

• End of year cash position of $0.7 million.

“With the global pandemic taking its toll on all aspects of our lives, especially small businesses like ours, we couldn’t be happier to have generated growth in revenues this fiscal year. With the challenges we have experienced in our supply chain as a result of COVID-19 hopefully behind us, and with new manufacturing partnerships we have secured, we are looking forward to the exciting launch of our new cannabis infused beverage portfolio,” said Terry Donnelly, Chairman & CEO of Hill Street.

“Nearly all the alcohol-free revenue earned during the year came from our existing retail customers, whereas the prior two fiscal years were growth due mainly from the acquisition of new retail accounts,” stated June Nicholson, Chief Operating Officer of Hill Street. “As a result of our investments in retail shelf space, we have created one of the best-selling brands in the alcohol-free sector in Canada. We are now well positioned for growth internationally, especially through our growing ecommerce channel.”

Hill Street’s CFO, Hinta Chambers stated, “We were able to dramatically reduce our ordinary operating expenses when the pandemic hit to preserve capital without seeing a dramatic reduction in revenues. In fact, we started to see significant new revenues from online customers in the USA seeking out our products, resulting in a 242% year over year increase in total online revenues in Q4. With our new partnerships in cannabis beverage manufacturing, coupled with the strong brand awareness and consumer acceptance we have created in the alcohol-free segment, we are well positioned for growth in the cannabis beverage market in 2021.”

	Results for the Year Ended			June 30, 2020			June 30, 2019			June 30, 2018
	Gross Revenue		$	2,613,923		$	2,432,094		$	1,511,311
	Chargebacks and listing fees			-$883,068			-$1,151,894			-$840,429
	Net Revenue		$	1,730,855		$	1,280,200		$	670,882
	Direct Costs			-$1,004,806			-$848,373			-$584,500
	Gross profit		$	726,049		$	431,827		$	86,382
	Ordinary Operating Expenses		$	2,453,642		$	3,430,203		$	2,039,727
	One-time Expenses		$	1,242,075		$	1,136,338		$	148,220
	Non-Cash Expenses		$	676,940		$	875,666		$	895
	Loss before other Income (Expense)			-$3,646,608			-$5,010,380			-$2,188,842
	Other income (Expenses)
	Foreign exchange (loss) gain			-$7,975			-$17,240			-$709
	Loss on legal settlement									-$215,930
	Write-off of inventory			-$80,445			-$7,298			-$242,399
	Write-off of equipment									-6,936
	Write-off of intangibles			-$8,000
	Charges relating to public company listing						-$918,345
	Gain On favourable interest rate		$	17,939
	Gain on Settlement of Liability		$	43,217
	Other Income		$	194		$	9,411		$	1,830
	Income (Loss) and comprehensive Income (loss) for the period			-$3,861,679			-$5,943,852			-$2,652,986
	Basic and diluted income (loss) per common share			-$0.04			-$0.07			-$0.07
	Weighted average number of common shares outstanding			104,401,665			85,543,433			40,229,986

The Company presently has one business segment, the marketing and distribution of alcohol-free beer and wine in Canada and, to a much lesser extent, the United States. Hill Street sells its products online and through roughly 8,000 points of distribution in grocery and drug stores in Canada. 

Joint Manufacturing Partnership with Lexaria Bioscience.

Hill Street has a Joint Manufacturing Partnership with Lexaria Biosciences to produce ingredients for Cannabis 2.0 products using Lexaria’s patented DehydraTECH process. Lexaria’s process has over 60 patents either issued or pending. The process provides for rapid onset and offset of the effects of cannabis, as well as provides the potential to create shelf stable products made from cannabis extracts. Hill Street has begun development of a facility in Mississauga where the cannabis ingredients will be manufactured. The Company expects the facility to be operational in 2021.

Cannabis-infused Adult Beverages

In October 2020, the Company announced the launch of its (V)ia SPRIZA Cannabis Infused Beverages brand, to be manufactured in a partnership with Molecule Inc., a licensed producer of cannabis beverages. The Company anticipates that these beverages will be available through licensed cannabis retailers in Ontario in December 2020, with a planned roll out to major markets nationally in 2021. The Company continues to explore the development of additional Cannabis 2.0 products which would be accretive to its business.

About Hill Street Beverage Company Inc. (TSXV: BEER)

Hill Street Beverage Company is a leading and award-winning company focused on alcohol-free beer, wine, and adult-format beverages. Hill Street’s brands include Hill Street Craft Brewed Lager, Vin(Zero) and Vintense wines, and have won numerous medals and accolades around the world. Hill Avenue Cannabis, the Company’s wholly-owned subsidiary, will produce and sell cannabis-infused adult beverages and other cannabis products with expected distribution at licensed outlets in 2020. Check out Hill Street’s award-winning line-up and order product to be delivered straight to your home at www.hillstreetbeverages.com.

For further information:

Terry Donnelly, Chairman and CEO
Hill Street Beverage Company Inc.
terry@hillstreetbevco.com
(416) 543-4904

Follow Hill Street on Twitter https://twitter.com/hillstreetbevco and on Facebook http://facebook.com/hillstreetbevco.

(V)ia SPRIZA Cannabis Infused Beverages 

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FORWARD-LOOKING STATEMENTS

Statements in this press release may contain forward-looking information. Any statements in this press release that are not statements of historical fact may be deemed to be forward-looking statements. Forward-looking statements are often identified by terms such as “may”, “should”, “anticipate”, “expects”, and similar expressions. The reader is cautioned that assumptions used in the preparation of any forward-looking information may prove to be incorrect. Events or circumstances, such as future availability of capital on favourable terms, may cause actual results to differ materially from those predicted, as a result of numerous known and unknown risks, uncertainties, and other factors, many of which are beyond the control of the Company. The reader is cautioned not to place undue reliance on any forward-looking information. Such information, although considered reasonable by management at the time of preparation, may prove to be incorrect and actual results may differ materially from those anticipated. Forward-looking statements contained in this press release are expressly qualified by this cautionary statement. The forward-looking statements contained in this press release are made as of the date of this press release. The Company does not undertake any obligation to update publicly or to revise any of the included forward-looking statements, whether as a result of new information, future events or otherwise, except as required by securities law.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

(V)ia SPRIZAs Are The First Products From Hill Street’s New Wholly-Owned Subsidiary, Hill Avenue Cannabis Company

Toronto, Ontario–(Newsfile Corp. – October 21, 2020) – Hill Street Beverage Company Inc. (TSXV: BEER) (“Hill Street” or the “Company“), is announcing the launch of its highly anticipated Hill Avenue Cannabis Co. (V)ia line-up of cannabis infused beverages. Hill Avenue Cannabis Co. is Hill Street’s wholly-owned subsidiary focusing on cannabis infused beverages, drink mixes, tablets, capsules, and leading infusion ingredients intended to create world class Cannabis 2.0 edibles and topicals.

Hill Avenue’s new brand (V)ia, meaning “by way of” or “by means of”, gives consumers the first truly sophisticated portfolio of adult beverages based on the familiar complex and nuanced taste experiences consumers expect from cask and stainless steel aged fermented grape juice. (V)ia beverages are made from single varietals of grapes grown in France and Spain. (V)ia branded beverages from Hill Avenue Cannabis Co. are created from the same alcohol-free beverages that are available in Hill Street Beverage Co.’s market leading and award-winning Vin(Zero) portfolio of products. (V)ia branded beverages will provide Canadian consumers with the first truly great tasting cannabis infused alternatives to alcohol based on world-class alcohol-free fermented and aged grape juice. Each (V)ia SPRIZA contains less than 30 calories per 150ml serving, allowing consumers to enjoy any social occasion with no regrets from excess calories.

Figure 1: (V)ia SPRIZA Sample Packaging

To view an enhanced version of Figure 1, please visit:
https://orders.newsfilecorp.com/files/5205/66553_36881a08b4bccbf2_002full.jpg

Terry Donnelly, Hill Street Chairman and CEO, stated, “We chose these beverages for our (V)ia brand launch as they closely mirror the formats being purchased in the fastest growing segments of adult beverages. (V)ia SPRIZAs are the ideal cannabis infused beverage for any occasion.”

“(V)ia SPRIZAs are the first product offerings to be made available under our new Hill Avenue Cannabis Company division. Our planned portfolio of beverages and other edible cannabis products, and our leading edge cannabis ingredient offerings, will permit us to leverage our years of experience in the CPG space to bring reliable and great tasting products to both cannabis consumers and manufacturers,” stated June Nicholson, Hill Street Chief Operating Officer, “It is anticipated that (V)ia SPRIZA Blanc and Rose will be available for sale in cannabis stores and on-line in Ontario beginning in December 2020, with a national rollout in early 2021.”

Hill Avenue Cannabis Co. (V)ia SPRIZA Blanc – made from airen grapes from the world renowned La Mancha region of Spain, and used to produce Hill Street’s superb Vin(Zero) Brut Blanc. This delightful sparkling SPRIZA Blanc is perfect for any occasion, such as social gatherings or lunch with friends. It has notes of citrus and green apple and a ripe fresh bouquet. Best served chilled or over ice with a slice of lemon.

Hill Avenue Cannabis Co. (V)ia SPRIZA Rose – made from the finest shiraz grapes grown in France, and used to produce Hill Street’s renowned Shiraz Rose, this easy drinking SPRIZA is ideal for parties, afternoon relaxation, sitting on the dock or poolside, with notes of grapefruit, cranberry, and pomegranate, best served chilled or over ice with a slice of orange, grapefruit, or strawberry.

Hill Avenue Cannabis Co. (V)ia SPRIZA beverageshave10mg of THC in each can, providing consumers with an approachable and enjoyable experience that meets the expectations of the most discerning cannabis consumers.

Hill Street Beverage Co. has been an advocate for healthier alternatives to alcohol since its formation in 2008, gaining distribution in retail stores accounting for over two thirds of all grocery sales in Canada, generating increasing online sales in both Canada and the USA, and producing world class private label alcohol free wine for the most demanding retail clients. Its award-winning beverages have been featured in national and international media, and the company has presented its vision for alcohol-free and cannabis-infused beverages at conferences around the world during the past three years. The Company is the co-founder of the Cannabis Beverage Producers’ Alliance, which advocates for fair and responsible legislation for beverages including cannabis and hemp extracts. Hill Street’s wholly-owned subsidiary, Hill Avenue Cannabis Co., is currently constructing a leading edge cannabis processing facility to produce ingredients for the finest Cannabis 2.0 edible and topical products including infused beverages, drink mixes, tablets, capsules, chocolates, candies, meat, fish, dairy, eggs, sugars, spices, herbs, coffee, tea, and other oral or topical applications of cannabis and hemp extracts.

About Hill Street Beverage Company Inc. (TSX-V:BEER)

Hill Street Beverage Company is a leading and award-winning company focused on alcohol-free beer, wine, and adult-format beverages. Hill Street’s brands include Hill Street Craft Brewed Lager, Vin(Zero) and Vintense wines, and have won numerous medals and accolades around the world. Hill Avenue Cannabis, the Company’s wholly-owned subsidiary, will produce and sell cannabis-infused adult beverages and other cannabis products with expected distribution at licensed outlets in 2020. Check out Hill Street’s award-winning line-up and order product to be delivered straight to your home at www.hillstreetbeverages.com.

For further information:
Terry Donnelly, Chairman and CEO, Hill Street Beverage Company Inc.,
terry@hillstreetbevco.com, (416) 543-4904;

Follow Hill Street on Twitter https://twitter.com/hillstreetbevco
and on Facebook http://facebook.com/hillstreetbevco

FORWARD-LOOKING STATEMENTS

Statements in this press release may contain forward-looking information. Any statements in this press release that are not statements of historical fact may be deemed to be forward-looking statements. Forward-looking statements are often identified by terms such as “may”, “should”, “anticipate”, “expects”, and similar expressions. The reader is cautioned that assumptions used in the preparation of any forward-looking information may prove to be incorrect. Events or circumstances, such as future availability of capital on favourable terms, may cause actual results to differ materially from those predicted, as a result of numerous known and unknown risks, uncertainties, and other factors, many of which are beyond the control of the Company. The reader is cautioned not to place undue reliance on any forward-looking information. Such information, although considered reasonable by management at the time of preparation, may prove to be incorrect and actual results may differ materially from those anticipated. Forward-looking statements contained in this press release are expressly qualified by this cautionary statement. The forward-looking statements contained in this press release are made as of the date of this press release. The Company does not undertake any obligation to update publicly or to revise any of the included forward-looking statements, whether as a result of new information, future events or otherwise, except as required by securities law.

Not for dissemination in the United States of America.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Toronto, Ontario–(Newsfile Corp. – July 31, 2020) – Hill Street Beverage Company Inc. (TSXV: BEER) (“Hill Street” or the “Company“), announces that further to its press release dated July 21, 2020, the Company has received TSX Venture Exchange approval to extend the expiry date of 19,405,804 warrants of the Company that were set to expire on July 24, 2020, to December 31, 2020. These warrants were originally issued by the Company in connection with one or more concurrent financings relating to the Company’s qualifying transaction, which was completed on July 27, 2018.

In addition to the forgoing the Company announces that it intends to apply to the TSX Venture Exchange to amend the exercise price of the above noted warrants to $0.075, being the closing price of the Common Shares on July 30, 2020. Approval this amendment is subject to the approval of the TSX Venture Exchange.

Finally, the Company announces that at its next AGM, it will be seeking shareholder approval to reprice up to 5,892,797 options that were originally issued to insiders of the Company in connection with the going public transaction noted above. The options currently have an exercise price of $0.175 per share and the Company will be seeking approval to reprice those options to an exercise price of $0.075 per share.

About Hill Street Beverage Company Inc. (TSXV: BEER)

Hill Street Beverage Company is the world’s most award-winning company exclusively focused on alcohol-free beer, wine, and adult-format beverages. Hill Street’s great-tasting products include Hill Street Craft Brewed Lager, Vin(Zero) wines, and Vintense wines, and have won numerous medals and accolades around the world. Hill Street also intends to produce and sell cannabis-infused adult beverages and other cannabis products with expected distribution at licensed outlets in 2020. Check out Hill Street’s award-winning line-up and order product to be delivered straight to your home at www.hillstreetbeverages.com.

For further information:
Terry Donnelly, Chairman and CEO, Hill Street Beverage Company Inc.,
terry@hillstreetbevco.com, (416) 543-4904;

Follow Hill Street on Twitter https://twitter.com/hillstreetbevco
and on Facebook http://facebook.com/hillstreetbevco

FORWARD-LOOKING STATEMENTS

Statements in this press release may contain forward-looking information. Any statements in this press release that are not statements of historical fact may be deemed to be forward-looking statements. Forward-looking statements are often identified by terms such as “may”, “should”, “anticipate”, “expects”, and similar expressions. The reader is cautioned that assumptions used in the preparation of any forward-looking information may prove to be incorrect. Events or circumstances, such as future availability of capital on favourable terms, may cause actual results to differ materially from those predicted, as a result of numerous known and unknown risks, uncertainties, and other factors, many of which are beyond the control of the Company. The reader is cautioned not to place undue reliance on any forward-looking information. Such information, although considered reasonable by management at the time of preparation, may prove to be incorrect and actual results may differ materially from those anticipated. Forward-looking statements contained in this press release are expressly qualified by this cautionary statement. The forward-looking statements contained in this press release are made as of the date of this press release. The Company does not undertake any obligation to update publicly or to revise any of the included forward-looking statements, whether as a result of new information, future events or otherwise, except as required by securities law.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Not for dissemination in the United States

43061.0001/17299705_.1

Toronto, Ontario–(Newsfile Corp. – July 22, 2020) – Hill Street Beverage Company Inc. (TSXV: BEER) (“Hill Street” or the “Company“), announces that it has applied to extend the expiry date of 19,405,804 warrants of the Company that were set to expire on July 24, 2020, which warrants were issued by the Company in connection with one or more concurrent financings relating to the Company’s qualifying transaction, which was completed on July 27, 2018. The proposed new expiry date will be December 31, 2020. Approval of this extension is subject to the approval of the TSX Venture Exchange.

About Hill Street Beverage Company Inc. (TSXV: BEER)

Hill Street Beverage Company is the world’s most award-winning company exclusively focused on alcohol-free beer, wine, and adult-format beverages. Hill Street’s great-tasting products include Hill Street Craft Brewed Lager, Vin(Zero) wines, and Vintense wines, and have won numerous medals and accolades around the world. Hill Street also intends to produce and sell cannabis-infused adult beverages and other cannabis products with expected distribution at licensed outlets in 2020. Check out Hill Street’s award-winning line-up and order product to be delivered straight to your home at www.hillstreetbeverages.com.

For further information:
Terry Donnelly, Chairman and CEO, Hill Street Beverage Company Inc.,
terry@hillstreetbevco.com, (416) 543-4904

Follow Hill Street on Twitter https://twitter.com/hillstreetbevco

and on Facebook http://facebook.com/hillstreetbevco

FORWARD-LOOKING STATEMENTS

Statements in this press release may contain forward-looking information. Any statements in this press release that are not statements of historical fact may be deemed to be forward-looking statements. Forward-looking statements are often identified by terms such as “may”, “should”, “anticipate”, “expects”, and similar expressions. The reader is cautioned that assumptions used in the preparation of any forward-looking information may prove to be incorrect. Events or circumstances, such as future availability of capital on favourable terms, may cause actual results to differ materially from those predicted, as a result of numerous known and unknown risks, uncertainties, and other factors, many of which are beyond the control of the Company. The reader is cautioned not to place undue reliance on any forward-looking information. Such information, although considered reasonable by management at the time of preparation, may prove to be incorrect and actual results may differ materially from those anticipated. Forward-looking statements contained in this press release are expressly qualified by this cautionary statement. The forward-looking statements contained in this press release are made as of the date of this press release. The Company does not undertake any obligation to update publicly or to revise any of the included forward-looking statements, whether as a result of new information, future events or otherwise, except as required by securities law.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Toronto, Ontario–(Newsfile Corp. – June 1, 2020) – Hill Street Beverage Company Inc. (TSXV: BEER) (“Hill Street” or the “Company“) reported its fiscal Q3 2020 financial results for the three-month period ended March 30, 2020. A complete set of financial statements and Management’s Discussion & Analysis has been filed at www.sedar.com. All dollar figures are quoted in Canadian dollars.

FQ3 F2020 Financial Highlights

• Year to date net revenue increased 5% in spite of the retail pullback due to Covid19.
• Quarterly gross revenue of $502,997, down 17% y/y.
• 95% of the y/y decrease in quarterly revenue was recorded in the month of March as the impact of the global pandemic was felt across the retail consumer goods sector.
• Q3 operating expenses (excl. one-time and non cash) decreased 55% year over year as costs were brought in line with revenue;
• Quarterly net loss improved by ~25% year over year as the Company improved its operating structure to prepare for the launch of cannabis products, anticipated later in 2020.

In addition, subsequent to the end of the quarter, the Company announced financing of $1MM from its largest shareholder and its CEO.

“The Company made important and prudent decisions to bring our cost structure in line with our anticipated revenues from the alcohol-free product segment, while we begin construction on our cannabis production facilities,” said Terry Donnelly, CEO. “Our Joint Manufacturing Partnership for the production of cannabis infusion ingredients and finished goods has begun the licensing process for our newly acquired Lucknow facility, which is strategically important to our growth strategy going forward. We are currently seeing Cannabis 2.0 products as best sellers in the recreational market, which gives us confidence that our focus on this segment was strategically correct, and we anticipate the category will only grow in revenues and volumes as more consumers seek alternatives to smoking, vaping, and alcohol. We expect to launch our cannabis products portfolio made from the leading-edge technology processes we have licensed from Lexaria later this year, once the copackers we are working with become fully licensed to manufacture, sell, and distribute cannabis products.”

Results of Operations

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The Company presently has one business segment, the marketing and distribution of alcohol-free beer and wine in Canada and, to a much lesser extent, the United States. Hill Street sells its products online and in recognized retail chain stores which account for approximately two-thirds of Canadian grocery sales through licensed distributors in Canada.

Non-Alcoholic Adult Beverages

According to a leading beverage industry market research firm¹, the non-alcoholic wine and beer market consistently ranks as one of the fastest growing sectors in the global beverage industry and is expected to generate 8.5% CAGR globally until 2025. In Canada, the segment has experienced annual growth in excess of 20% a year for the past few years, which has seen the launch of new alcohol-free beer brands from the top brewers in the world, in addition to new craft beer offerings from regional and local brewers. Hill Street has acquired a significant part of this growth, leveraging our relationship with major national retailers to expand our presence on shelf, as well as securing the opportunity to produce private label versions of our products for major retailers.

Cannabis-infused Adult Beverages

According to Statistics Canada, there are approximately 20 million consumers who drink alcohol. Per capita, the Canadian consumer drank approximately 255 (371 ml size) bottles per capita in 2015, implying that more than 5 billion bottles of beer were consumed during that year. The annual decline of beer consumption in Canada is 0.7%, as consumers trend to moderation and look for alternatives to alcohol given its negative impact on their health and lifestyle. According to recent research released by Deloitte, approximately 30% of the Canadian population is interested in trying cannabis edibles, including beverages.

Since regulations prohibit the mixing of alcohol and cannabis in a commercial product, a beverage must contain no alcohol if cannabis is to be added to it, and the removal of alcohol from traditional beer and wine changes the flavour profile of the beverage. For this reason, any producer of traditional alcoholic beer or wine wishing to create a cannabis-infused version of its products would first have to produce great tasting alcohol-free versions of their brands that consumers would enjoy. Having already solved this problem and proven market acceptance and distribution for its alcohol free brands, Hill Street is proceeding on to the next stage-infusing its beverages with cannabis. Through the Company’s previous announced partnership agreements with Lexaria Bioscience, the Company has access to technology to render cannabis into an odorless and tasteless water-soluble powder which can then be added to its alcohol-free beverages, or turned into convenient alternatives to smoking or vaping such as drink mixes, capsules, tablets, or ingredients for baking or manufacturing finished goods.

Hill Street intends to meet this potential demand with the same type of high quality and award-winning products we have produced for the alcohol-free category, and with the same level of focus on brand development, sales, and distribution.

About Hill Street Beverage Company Inc. (TSXV: BEER)

Founded in 2008, Hill Street Beverage Company is the world’s most award-winning company focused on alcohol-free beer, wine, and adult format beverages, and cannabis 2.0 products. Hill Street current products include Hill Street Craft Brewed Lager and Vin(Zero) wines. Hill Street’s award-winning products have won the Retail Council of Canada’s Grand Prix, and numerous medals and accolades including three Gold, two Silver, and three Bronze Medals at the U.S. Open Beer Championships, and a prestigious Double Gold Medal at the San Francisco International Wine Challenge. www.hillstreetbeverages.com

For further information:
Press only:
Terry Donnelly, Chairman and CEO, Hill Street Beverage Company Inc.,
terry@hillstreetbevco.com, (416) 543-4904;

 Follow Hill Street on Twitter https://twitter.com/hillstreetbevco

and on Facebook http://facebook.com/hillstreetbevco

FORWARD-LOOKING STATEMENTS

Statements in this press release may contain forward-looking information. Any statements in this press release that are not statements of historical fact may be deemed to be forward-looking statements. Forward-looking statements are often identified by terms such as “may”, “should”, “anticipate”, “expects” and similar expressions. The reader is cautioned that assumptions used in the preparation of any forward-looking information may prove to be incorrect. Events or circumstances, such as future availability of capital on favourable terms, may cause actual results to differ materially from those predicted, as a result of numerous known and unknown risks, uncertainties, and other factors, many of which are beyond the control of the Company. The reader is cautioned not to place undue reliance on any forward-looking information. Such information, although considered reasonable by management at the time of preparation, may prove to be incorrect and actual results may differ materially from those anticipated. Forward-looking statements contained in this press release are expressly qualified by this cautionary statement. The forward-looking statements contained in this press release are made as of the date of this press release. The Company does not undertake any obligation to update publicly or to revise any of the included forward-looking statements, whether as a result of new information, future events or otherwise, except as required by securities law.

¹Mintel, Global Food and Drink Trends, 2019

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Not for Distribution in the United States

Toronto, Ontario–(Newsfile Corp. – May 22, 2020) – At the request of IIROC,Hill Street Beverage Company Inc. (TSXV: BEER) (the “Company“), wishes to confirm that the Company’s management is unaware of any material change in the Company’s operations that would account for the recent increase in market activity. Additionally, further to its press release dated May 4, 2020, the Company announces that it has issued 1,584,801 common shares in the capital of the Company to former senior officers of the Company to satisfy certain severance obligations. The shares were issued at a deemed price per share of $0.08. The shares are subject to a statutory hold period of 4 months and one day from the date of issuance.

For further information:
Terry Donnelly, Chairman and CEO, Hill Street Beverage Company Inc.,
terry@hillstreetbevco.com, (416) 543-4904;

Follow Hill Street on Twitter https://twitter.com/hillstreetbevco
and on Facebook http://facebook.com/hillstreetbevco

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Toronto, Ontario–(Newsfile Corp. – May 4, 2020) – Hill Street Beverage Company Inc. (TSXV: BEER) (“Hill Street” or the “Company“), is pleased to announce it has closed a non-brokered private placement financing of units (“Units“) for gross proceeds of $1,022,500 at a price of $1.00 per Unit. Each Unit is comprised of $1.00 principal amount of secured convertible debentures (“Convertible Debentures“) and 20 common share purchase warrants (each whole warrant a “Warrant“).

The principal amount of the Convertible Debenture will mature two years from the date of issuance (“Maturity Date“), and may, at the option of the holder, be convertible at any time prior to maturity into common shares in the capital of the Company at a conversion price of $0.05 per share for the first year of the term and $0.10 thereafter (“Conversion Price“). The Company may accelerate the Maturity Date and elect to convert all or any part of the principal amount into Common Shares at the Conversion Price if the volume weighted average price of the Common Shares on the TSX-V is $0.12 for a period of twenty (20) consecutive days at any time during the term of the Convertible Debentures. Each Warrant will entitle the holder thereof to purchase one common share in the capital of the Company at a price of CDN$0.05 per share for a period of two years from the date of issuance, subject to acceleration in the event that the volume weighted average trading price of the Common Shares on the TSX Venture Exchange (or such other exchange or quotation system on which the Common Shares are listed or quoted) is greater than or equal to CDN$0.12 for a period of twenty (20) consecutive days. The principal shall accrue interest at the rate 6% per annum, calculated and payable semi annually.

The principal subscribers in the financing were HoldCo St Catharines Ltd., the Company’s largest shareholder and Terry Donnelly the CEO of the Company. As such the offering is considered a related party transaction pursuant to Multilateral Instrument 61-101 of the Canadian Securities Administrators (“MI 61-101“). Accordingly, the Company is relying on the provisions of Section 5.5(c) and Section 5.7(a) of MI 61-101, for an exemption from the formal valuation and minority approval requirements of set out therein. The proceeds of the financing will be used to fund day to day operations, and general working capital purposes.

Hill Street Chairman & CEO, Terry Donnelly, stated, “We believe this financing demonstrates the confidence our leadership team and board have in the Company’s plans and ability to execute on our vision. In spite of some of the most difficult and challenging economic conditions the world has ever seen, the Company continues to make progress towards the planned launch of cannabis infused products for both the consumer and business markets based on its Joint Manufacturing Partnership with Lexaria Bioscience. Our team has taken these challenges in stride, continues to operate the alcohol-free beverages business effectively, delivering superior customer service and care, and is working with our sales, distribution, and supply chain partners to ensure we are able to provide our products to both online and retail customers.”

Hill Street’s Chief Financial Officer, Hinta Chambers, commented, “We have taken prudent measures to ensure we are able to continue to operate our current business, and this financing will give us the additional resources we need to launch our infused product portfolio.”

The Company’s early investments in ecommerce are starting to bear fruit as the large US market for alcohol free products becomes aware of Hill Street’s world class products. Online orders to the US are up dramatically since the pandemic restrictions came into effect, with the Company posting record daily sales online in recent weeks. The average order size is up significantly, and the average number of daily orders continues to climb as consumers seek alternatives to alcohol and become more comfortable with online commerce for beverages. While the growth in this category is not sufficient to address the expected decline in domestic retail markets due to Covid-19, the Company believes in due course that ecommerce sales to the US market will help to drive demand for its alcohol-free products with major US retailers, a market the Company has not yet focused on.

Hill Street has been an advocate for healthier alternatives to alcohol since its launch in 2008, gaining distribution in retail stores accounting for over two thirds of all grocery sales in Canada. Its award-winning beverages have been featured in national media, and the company has presented its vision for alcohol-free and cannabis infused beverages at conferences around the world during the past three years. The Company is the co-founder of the Cannabis Beverage Producers’ Alliance, which advocates for fair and just legislation for beverages including THC and CBD. Hill Street is currently preparing to launch a portfolio of cannabis products including infused beverages, powdered cannabis products such as drink mixes and compressed tablets, and ingredients for manufacturing of premium Cannabis 2.0 products.

Grant of Stock Options

The Company also announces that it has granted options to purchase 3,740,000 common shares of the Company at an exercise price of $0.05 per share pursuant to the stock option plan of the Company. The options were granted to existing employees, officers, directors and consultants of the Company.

Share For Debt

The Company also announces that it connection with certain amounts owing to former senior officers of the Company for severance, in an effort to preserve cashflows, the Company intends to issue up to 1,729,030 common shares in the capital of the Company to satisfy such obligations. The shares will be issued at a deemed price per share of approximately $0.08.

About Hill Street Beverage Company Inc. (TSXV: BEER)

Hill Street Beverage Company is the world’s most award-winning company exclusively focused on alcohol-free beer, wine, and adult-format beverages. Hill Street’s brands include Hill Street Craft Brewed Lager, Vin(Zero) and Vintense wines, and have won numerous medals and accolades around the world. Hill Street will also produce and sell cannabis-infused adult beverages and other cannabis products with expected distribution at licensed outlets in 2020. Check out Hill Street’s award-winning line-up and order product to be delivered straight to your home at www.hillstreetbeverages.com.

For further information:

Terry Donnelly, Chairman and CEO, Hill Street Beverage Company Inc.,
terry@hillstreetbevco.com, (416) 543-4904;

Follow Hill Street on Twitter https://twitter.com/hillstreetbevco

and on Facebook http://facebook.com/hillstreetbevco

FORWARD-LOOKING STATEMENTS

Statements in this press release may contain forward-looking information. Any statements in this press release that are not statements of historical fact may be deemed to be forward-looking statements. Forward-looking statements are often identified by terms such as “may”, “should”, “anticipate”, “expects”, and similar expressions. The reader is cautioned that assumptions used in the preparation of any forward-looking information may prove to be incorrect. Events or circumstances, such as future availability of capital on favourable terms, may cause actual results to differ materially from those predicted, as a result of numerous known and unknown risks, uncertainties, and other factors, many of which are beyond the control of the Company. The reader is cautioned not to place undue reliance on any forward-looking information. Such information, although considered reasonable by management at the time of preparation, may prove to be incorrect and actual results may differ materially from those anticipated. Forward-looking statements contained in this press release are expressly qualified by this cautionary statement. The forward-looking statements contained in this press release are made as of the date of this press release. The Company does not undertake any obligation to update publicly or to revise any of the included forward-looking statements, whether as a result of new information, future events or otherwise, except as required by securities law.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Toronto, Ontario–(Newsfile Corp. – March 2, 2020) – Hill Street Beverage Company Inc. (TSXV: BEER) (“Hill Street” or the “Company“) reported its fiscal Q2 2020 financial results for the three-and six-month period ended December 31, 2019. A complete set of financial statements and Management’s Discussion & Analysis has been filed at www.sedar.com. All dollar figures are quoted in Canadian dollars.

FQ2 2020 Financial Highlights

• Quarterly gross revenue improved 85% to $973,710 versus the same quarter a year ago;
• Gross profit for the quarter improved 30% to $294K vs $225K y/y;
• Net loss improved 39% to $882K for the quarter, compared to a net loss of $1.4 million y/y;

Hill Street reports strong revenue increases in the second quarter as well as year over year results. Gross sales were up 85%, continuing the company’s growth in alcohol free wine and beer sales. The increase in revenue for the quarter was driven by sales of the Entertainer’s Pack, a gift pack of three bottles of Vin(Zero) alcohol free wines, launched in time for the important holiday season, and a shift in some revenue from Q1 to Q2 due to retailer orders coming in late for the quarter.

The Company closed its calendar year with the announcement of a successful promotional program with major retailers, featuring the Entertainer’s Pack, a value priced offering in a gift box for the holidays. The Entertainer’s Pack contained three Vin(Zero) bottles, a Chardonnay, Merlot, and Brut Blanc. The trio of products represented a nice cross section of products to appeal to most palates. The Entertainer’s Pack has now been made available to major retailers on a “year-round” basis with updated packaging and was distributed during the period to a complete sell out on its offering. Hill Street expects to see the Entertainer’s Pack on retail shelves more often based on feedback from major retailers, including during summer sales and other holiday periods. The on-shelf presence was impactful and attracted great sell through.

Overall, for the six months ended December 31, 2019, the Company reports a year-over-year increase in sales in the same period of 13% as the Company drives to increase distribution, monitor sell through and analyze industry trends in anticipation of its pending launch of cannabis infused beverages, expected to be later in 2020. With the announcement of a distribution agreement in Q1 of a new retailer Fortino’s, Hill Street anticipates a continued trajectory of growth as the third quarter opens.

Hill Street’s second quarter was also highlighted by a significant change in strategy for its cannabis infused production plan. The Company announced the termination of its acquisition of OneLeaf Cannabis in Regina, Saskatchewan, and the signing of a non-binding letter of intent with Peak Processing of Windsor, Ontario, to provide co-packing (or manufacturing) services for cannabis infused beverages. This fundamental shift in strategy away from owning a cannabis cultivation facility was based on the dramatic turn of sentiment amongst investors in the capital markets towards cannabis cultivation, which has seen the cannabis indexes drop by as much as two-thirds during the last two quarters. As a result, in Q2 the Company focused on working with licensed co-packing production partners.

In December 2019, the Company closed a private placement of approximately $800,000, providing it with working capital to continue its operations in preparation for the launch of cannabis infused beverages in 2020.

Results of Operations

The following table summarizes certain financial information of the Company for the three months ended December 31, 2019 and December 31, 2018. It also summarizes certain financial information for the six months ended December 31, 2019 and the six months ended December 31, 2018.

Results for the Period Ended		Quarter Ended  December 31, 2019			Quarter Ended December 31, 2018			Six Months Ended December 31, 2019			Six Months Ended December 31, 2018
Gross Revenue		$973,710			$527,652			$1,487,476			$1,321,591
Chargebacks, finance fees, and listing fees		-$284,434			-$132,296			-$468,761			-$414,574
Net Revenue		$689,276			$395,356			$1,018,715			$906,945
Direct Costs		$395,228			-$169,569			$547,264			$464,444
Gross profit		$294,048			$225,787			$471,451			$442,501
Operating Expenses (Excl. One-time & Non Cash)		$698,337			$1,153,607			$2,069,752			$1,675,410
Other One-time Expenses		$345,870			$222,298			$522,463			$891,720
Non Cash Expenses		$107,600			$262,493			$262,582			$483,779
Loss before other Income (Expense)		-$867,759			-$1,412,611			-$2,383,346			-$2,608,408
Other income (Expenses)
Public Company Listing Fee		–			–			–			-$918,345
Foreign exchange gain (loss)		-$1,433			-$1,168			-$13,757			-$16,055
Write-off of inventory      Write-off of intangibles		-$23,466 –			-$59,449 –			-$23,466 -$8,000			-$67,456 –
Other Income		–			$32,208			–			$32,848
Loss and comprehensive loss for the period		$882,658			$1,443,020			$2,428,569			$3,577,416
Basic and diluted loss per common share		$0.01			$0.02			$0.02			$0.05

About Hill Street Beverage Company Inc. (TSXV: BEER)

Founded in 2008, Hill Street Beverage Company is the world’s most award-winning company exclusively focused on alcohol-free beer, wine, and adult format beverages. Hill Street products include: Hill Street Craft Brewed Lager, Vin(Zero) wines, and Vintense wines. Hill Street’s award-winning products have won the Retail Council of Canada’s Grand Prix, and numerous medals and accolades including three Gold, two Silver, and two Bronze Medals at the U.S. Open Beer Championships, and a prestigious Double Gold Medal at the San Francisco International Wine Challenge. Hill Street is currently applying for appropriate licenses to permit the production and sale of cannabis infused beverages in Canada, with the view of having infused products available for sale once the regulations permit. www.hillstreetbeverages.com

For further information:

Terry Donnelly, Chairman and CEO, Hill Street Beverage Company Inc.,
terry@hillstreetbevco.com, (416) 543-4904;

Follow Hill Street on Twitter https://twitter.com/hillstreetbevco
and on Facebook http://facebook.com/hillstreetbevco

FORWARD-LOOKING STATEMENTS

Statements in this press release may contain forward-looking information. Any statements in this press release that are not statements of historical fact may be deemed to be forward-looking statements. Forward-looking statements are often identified by terms such as “may”, “should”, “anticipate”, “expects”, and similar expressions. The reader is cautioned that assumptions used in the preparation of any forward-looking information may prove to be incorrect. Events or circumstances, such as future availability of capital on favourable terms, may cause actual results to differ materially from those predicted, as a result of numerous known and unknown risks, uncertainties, and other factors, many of which are beyond the control of the Company. The reader is cautioned not to place undue reliance on any forward-looking information. Such information, although considered reasonable by management at the time of preparation, may prove to be incorrect and actual results may differ materially from those anticipated. Forward-looking statements contained in this press release are expressly qualified by this cautionary statement. The forward-looking statements contained in this press release are made as of the date of this press release. The Company does not undertake any obligation to update publicly or to revise any of the included forward-looking statements, whether as a result of new information, future events or otherwise, except as required by securities law.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Hill Street’s Entertainer Pack at major retailers in time for Christmas and New Year’s

Toronto, Ontario–(Newsfile Corp. – December 23, 2019) – Hill Street Beverage Company Inc. (TSXV: BEER) (“Hill Street” or the “Company“), is pleased to announce the launch of its new Entertainer’s Pack of alcohol-free wines has achieved national distribution through Shopper’s Drug Mart and Sobey’s, and is being widely distributed through the Province of Quebec via Clark Drouin Lefebvre, the Company’s regional distributor. The Product will list for $29.99 MSRP, and provides consumers with 750mL bottles of Vin(Zero) Merlot, Vin(Zero) Chardonnay, and Vin(Zero) Brut Blanc. This combination of Hill Street’s best selling flavours offers holiday hosts with options for designated drivers, abstainers, and sober curious guests the opportunity to sample the world’s best tasting alcohol free wines at a time when the pressure to consume alcohol is at its highest. Orders for the Hill Street Entertainer’s Pack for 2019 are more than triple the amount recorded in all of 2018, with more than half the holiday season still remaining.

Hill Street Chairman & CEO, Terry Donnelly, stated, “We believe this remarkable increase in sales can be attributed to two key drivers: the increase and awareness of alcohol-free options available that provide sophisticated adult flavours and formats that mirror alcohol, and the increased desire from consumers for alternatives to alcohol. With cannabis being more widely consumed, consumers are increasingly seeking ways to enjoy these new social intoxicants without consuming alcohol and risking overconsumption or unpredictable outcomes. We are now seeing increased presence of sober bars, sober social events, and a host of new sober influencers appearing in social media advocating for healthier and safer alternatives to alcohol. Major alcoholic beverage producers are predicting up to 20% of their revenues will be from alternatives to alcohol by 2025.”

Hill Street’s Chief Commercial Officer, Doug Taylor, commented, “Retailers are thinking strategically about this category and increasing their shelf space, assortment and promotional activities for alcohol-free wine and beer, and the take up of the Entertainer’s Pack is a terrific example of this. We have seen increases in shelf space of up to 100% in certain retailers, which is a sign of the increasing demand for new and great tasting products, versus the old, tired, and bad tasting products offered by the multinationals. Hill Street’s attention to world class taste, hand crafted products, and innovative packaging is resonating with consumers across the country.”

The Company is also pleased to announce its entire line up of products are now available at Fortino’s, one of Canada’s most respected retailers.

Hill Street has been an advocate for healthier alternatives to alcohol since its launch in 2008, gaining distribution in retail stores accounting for over two thirds of all grocery sales in Canada. It’s award winning beverages have been featured in national media, and the company has presented its vision for alcohol-free and cannabis infused beverages at conferences around the world during the past two years. The Company is the co-founder of the Cannabis Beverage Producers’ Alliance, which advocates for fair and just legislation for beverages including THC and CBD. Hill Street is currently preparing to launch a full portfolio of cannabis infused wine, beer, and cocktails in 2020.

To help prepare for the launch of its infused beverages, the Company also announces it has completed a non-brokered private placement financing of units (“Units“) for gross proceeds of $799,499 at a price of $0.06 per Unit. Each Unit consists of one common shares and one warrant, with each warrant entitling the holder thereof to purchase one common share in the capital of the Company at a price of $0.13 per share for a period of two years from closing, subject to acceleration. Management and board members participated in the financing, taking up over 30% of the offering. Finder fees for a portion of the financing were paid to Paul Keefe and MLG Capital Ltd. for amounts of $15,000 and $7,500 respectively.

The Company also announces that Paul Rosen has retired from the board of directors of Hill Street. The Company thanks him for his profound contributions to the Company during his tenure, and wishes him the very best in his future endeavors.

About Hill Street Beverage Company Inc. (TSXV: BEER)

Hill Street Beverage Company is the world’s most award-winning company exclusively focused on alcohol-free beer, wine, and adult-format beverages. Hill Street’s great-tasting products include Hill Street Craft Brewed Lager, Vin(Zero) wines, and Vintense wines, and have won numerous medals and accolades around the world. Hill Street will also produce and sell cannabis-infused adult beverages and other cannabis products with expected distribution at licensed outlets in 2020. Check out Hill Street’s award-winning line-up and order product to be delivered straight to your home at www.hillstreetbeverages.com.

For further information:

Terry Donnelly, Chairman and CEO, Hill Street Beverage Company Inc.,
terry@hillstreetbevco.com, (416) 543-4904;

Follow Hill Street on Twitter https://twitter.com/hillstreetbevco
and on Facebook http://facebook.com/hillstreetbevco

FORWARD-LOOKING STATEMENTS

Statements in this press release may contain forward-looking information. Any statements in this press release that are not statements of historical fact may be deemed to be forward-looking statements. Forward-looking statements are often identified by terms such as “may”, “should”, “anticipate”, “expects”, and similar expressions. The reader is cautioned that assumptions used in the preparation of any forward-looking information may prove to be incorrect. Events or circumstances, such as future availability of capital on favourable terms, may cause actual results to differ materially from those predicted, as a result of numerous known and unknown risks, uncertainties, and other factors, many of which are beyond the control of the Company. The reader is cautioned not to place undue reliance on any forward-looking information. Such information, although considered reasonable by management at the time of preparation, may prove to be incorrect and actual results may differ materially from those anticipated. Forward-looking statements contained in this press release are expressly qualified by this cautionary statement. The forward-looking statements contained in this press release are made as of the date of this press release. The Company does not undertake any obligation to update publicly or to revise any of the included forward-looking statements, whether as a result of new information, future events or otherwise, except as required by securities law.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Toronto, Ontario–(Newsfile Corp. – November 28, 2019) – Hill Street Beverage Company Inc. (TSXV: BEER) (“Hill Street” or “the Company”) reported its fiscal Q1 2020 financial results for the three-month period ended September 30, 2019. A complete set of financial statements and Management’s Discussion & Analysis has been filed at www.sedar.com. All dollar figures are quoted in Canadian dollars.

FQ1 2020 Financial Highlights

• Distributor Sell-In to Retail customers was +5% vs same period year ago.
• Gross Margin on Revenues of $514K improved from 27% to 35% vs same period year ago due to product mix and a positive foreign exchange.
• Net loss of $1.5M compared to a net loss of $1.2M in FQ1 2018 driven by several one-time expenses associated with entering the cannabis vertical.
• End of quarter cash position of $204K, no debt, and positive working capital of $0.6M.

“Hill Street has made major strides in building both our brand and distribution for our alcohol-free products over the past two years, and the increase in sell through to retail is an excellent indicator of our progress. The company has continued to move forward with our plans to enter the Cannabis 2.0 market in spite of the headwinds of the capital markets, major missteps made by billion dollar cannabis companies, and the overall downturn in the sector, with excellent preparation and analysis for the launch of infused cannabis beverages in 2020,” said Terry Donnelly, Hill Street Beverage Co.’s Chairman & CEO. “Our team has taken these challenges in stride, and continues to punch above their weight, with excellent response from retailers for our holiday gift pack and trade promotion for the coming season.”

Results of FQ3 2019 Operations

Results for the Period Ended		Quarter Ended September 30, 2019			Quarter Ended September 30, 2018
Gross Revenue	$	513,766		$	793,867
Chargebacks, finance fees, and listing fees	$	184,327		$	282,260
Net Revenue	$	329,439		$	511,607
Direct Costs	$	152,036		$	294,613
Gross profit	$	177,403		$	216,994
Operating Expenses	$	1,002,158		$	886,829
Other One-time Expenses	$	545,850		$	304,675
Non Cash Expenses	$	154,982		$	221,286
Loss before other Income (Expense)	$	1,525,587		$	1,195,796
Other income (Expenses)
Charges related to RTO	$	0		$	918,345
Foreign exchange gain (loss)	$	12,324		$	(14,888	)
Write-off of inventory	$	0		$	(8,007	)
Write-off of intangibles	$	8,000		$	0
Other Income	$	0		$	2,640
Loss and comprehensive loss for the period	$	1,545,911		$	2,134,396
Basic and diluted loss per common share	$	0.02		$	0.03
Weighted average number of common shares outstanding		96,845,070			64,157,068

Q1 F2020 Operational Highlights

• Hill Street’s planned acquisition of OneLeaf Cannabis was mutually terminated on September 30, 2019. Acquisition cost, higher than expected capital expenditures to bring the facility online and lack of clarity from Health Canada concerning the timing of One Leaf’s licence grant contributed to the mutual decision.
• Hill Street continued to be active in both Industry and Capital markets investor events:
  • Keynote speaker at the inaugural Cannabis Drinks Expo in San Francisco;
  • Presented at the Micro Cap Investor conference in NYC, which focused on cannabis edibles;
  • Keynote at McGill Centre for Cannabis Research;
  • Presented at Extraordinary Futures Conference in Vancouver;
  • Presented at the Thinking Capital Conference in Toronto;
  • Presenting Sponsor at O’Cannabiz in Niagara Falls.
• Alcohol-free Holiday commitments to the promotional “Entertainers Pack” increased 300% versus same period year ago.
• Fortinos, a large format Retailer with 23 stores in Southern Ontario owned by Loblaws Companies Limited, agreed to list all seven (7) stock-keeping-units (“SKU’s”) of Hill Street’s Vin(Zero) wine and Craft beer. On-shelf date is October 2019, in time for the important Holiday period.
• Five (5) Hill Street SKU’s are now available for immediate orders on Amazon.ca.

“I’m delighted to see more retail accounts in more regions embrace the promotion. This beautiful designed mix-pack of red, white and sparkling brut is the perfect compliment for entertaining this holiday season,” said Doug Taylor, Chief Commercial Officer.

Highlights Subsequent to September 30, 2019

• Hill Street has begun negotiations with several co-packing partners across Canada to produce its cannabis infused products, including its award-winning alcohol-free wine and beer. On November 12, 2019, the company announced its first co-packing agreement with Peak Processing Solutions of Windsor, Ontario. Additional co-packing agreements are expected to be announced in due course.

For further information:

Press only:

Terry Donnelly, Chairman and CEO, Hill Street Beverage Company Inc.,
terry@hillstreetbevco.com, (416) 543-4904;

Investors:

Sean Peasgood, Investor Relations,
sean@sophiccapital.com, (647) 797-0219

About Hill Street Beverage Company Inc. (TSXV: BEER)

Hill Street Beverage Company is the world’s most award-winning company exclusively focused on alcohol-free beer, wine, and adult format beverages. Hill Street’s great-tasting alcohol free products include Hill Street Craft Brewed Lager, Designated Draft Pilsner beer, Vin(Zero) and Vintense wines. All have won numerous medals and accolades including three Gold, two Silver, and two Bronze Medals at the U.S. Open Beer Championships, the Retail Council of Canada’s Grand Prix award, and a prestigious Double Gold Medal at the San Francisco International Wine Challenge. Hill Street will also produce and sell cannabis-infused adult beverages shortly after edibles becomes legal in Canada, expected to occur on October 17, 2019. Check out Hill Street’s award-winning line-up and order product to be delivered straight to your home at www.hillstreetbeverages.com.

Follow Hill Street on Facebook (http://facebook.com/hillstreetbevco), Instagram (https://www.instagram.com/hillstreetbevco/), and Twitter (https://twitter.com/hillstreetbevco)

FORWARD-LOOKING STATEMENTS

Statements in this press release may contain forward-looking information. Any statements in this press release that are not statements of historical fact may be deemed to be forward-looking statements. Forward-looking statements are often identified by terms such as “may”, “should”, “anticipate”, “expects”, and similar expressions. The reader is cautioned that assumptions used in the preparation of any forward-looking information may prove to be incorrect. Events or circumstances, such as future availability of capital on favourable terms, may cause actual results to differ materially from those predicted, as a result of numerous known and unknown risks, uncertainties, and other factors, many of which are beyond the control of the Company. The reader is cautioned not to place undue reliance on any forward-looking information. Such information, although considered reasonable by management at the time of preparation, may prove to be incorrect and actual results may differ materially from those anticipated. Forward-looking statements contained in this press release are expressly qualified by this cautionary statement. The forward-looking statements contained in this press release are made as of the date of this press release. The Company does not undertake any obligation to update publicly or to revise any of the included forward-looking statements, whether as a result of new information, future events or otherwise, except as required by securities law.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.