Hill Street Reports FQ1 2019 Revenue Up 112% & Provides Update on Operations

Toronto, Ontario–(Newsfile Corp. – November 30, 2018) – Hill Street Beverage Company Inc. (TSXV: BEER) (“Hill Street” or the “Company“) reported its fiscal Q1 2019 financial results for the three-month period ended September 30, 2018. A complete set of financial statements and Management’s Discussion & Analysis has been filed at www.sedar.com. All dollar figures are quoted in Canadian dollars.

FQ1 F2019 Financial Highlights

  • Quarterly gross revenue of $794,000, up 112% y/y;
  • Quarterly net revenue of $512,000, up 152% y/y;
  • Net loss of $10 million for the quarter, including one-time, non-cash expenses for the reverse takeover transaction (RTO) of $8.9 million, and one-time cash expenses of $305,000. This compares to FQ1 2018 when the Company had a net loss of $167,000.
  • Working capital of $3.4 million, compared with $1.5 million for same period last year;
  • End of quarter cash position of $3.1 million, with no debt.

“As we work towards the anticipated October 2019 legalization of cannabis-infused edibles, Hill Street continues to grow its brand and volume presence in the Non-Alcoholic Beverages segment,” said Terry Donnelly, CEO. “I would highlight that all of the revenue earned during the quarter came from existing retail accounts. With our recently announced changes in distribution partners as well as gains made in the number of retail locations, we are confident that Hill Street’s revenues will continue to materially increase throughout the period leading up to October 2019.”

Results of Operations



To view the Results of Operations table, please visit:
https://orders.newsfilecorp.com/files/5205/41370_725bae89946d99c6_002full.jpg

The Company presently has one business segment, the marketing and distribution of alcohol-free beer and wine in Canada and, to a much lesser extent, the United States. Hill Street sells its products online and in approximately 4,000 recognized retail chain stores through licensed distributors in Canada. Subsequent to the end of the quarter, the Company also announced significant new distribution and retail listings, giving it an addressable retail market of nearly 7,000 stores, with significant new coverage of the independent retail channel across Canada via National Importers, and the dépanneur retail segment in Quebec via Clark, Drouin, Lefebvre. It also provides a direct consumer subscription service at www.hillstreetbevco.com.

Non-Alcoholic Adult Beverages

According to a leading beverage industry market research firm1, the non-alcoholic wine and beer market consistently ranks as one of the fastest growing sectors in the global beverage industry and is expected to generate 8.5% CAGR globally until 2025. In Canada, the segment has experienced annual growth in excess of 20% a year for the past few years, which has seen the launch of new alcohol-free beer brands from the top brewers in the world, in addition to new craft beer offerings from regional and local brewers. Hill Street has acquired a significant part of this growth, leveraging our relationship with major national retailers to expand our presence on shelf, as well as securing the opportunity to produce private label versions of our products for major retailers such as President’s Choice De-Alcoholized Wine.

Cannabis-infused Adult Beverages

According to Statistics Canada, there are approximately 20 million consumers who drink alcohol. Per capita, the Canadian consumer drank approximately 255 (371 ml size) bottles per capita in 2015, implying that more than 5 billion bottles of beer were consumed during that year. The annual decline of beer consumption in Canada is 0.7%, as consumers trend to moderation and look for alternatives to alcohol given its negative impact on their health and lifestyle. According to recent research released by Deloitte, approximately 30% of the Canadian population is interested in trying cannabis edibles, including beverages. If they all chose to switch to cannabis-infused beer, the size of the beer market alone would be 1.6 billion bottles, or almost 66 million standard cases of 24 bottles of cannabis-infused beer per year. At an average wholesale price of $36 per case, $2.36 billion in market potential.

Since regulations prohibit the mixing of alcohol and cannabis in a commercial product, a beverage must contain no alcohol if cannabis is to be added to it, and the removal of alcohol from traditional beer and wine changes the flavour profile of the beverage. For this reason, any producer of traditional alcoholic beer or wine wishing to create a cannabis-infused version of its products would first have to produce great tasting alcohol-free versions of their brands that consumers would enjoy. Having already solved this problem, Hill Street is proceeding on to the next stage-infusing its beverages with cannabis. Management signed a license agreement with Lexaria Bioscience during the quarter, providing the Company with access to technology to render cannabis into an odorless and tasteless water-soluble powder which can then be added to its alcohol-free beverages.

Hill Street believes that the cannabis-infused beverage segment can best be described as three distinct beverage categories: 1) “Heighten” (adult recreational use); 2) “Help” (therapeutic or functional beverages); and 3) “Heal” (medicinal or prescription beverages). We intend to market beverages for the adult use and therapeutic or functional beverage categories, and to explore co-packing partnerships with major licensed producers to address the prescription drug or medicinal segment.

Hill Street intends to meet this potential demand with the same type of high quality and award-winning products we have produced for the alcohol-free category, and with the same level of focus on brand development, sales and distribution.

____________________

1 Mintel, Global Food and Drink Trends, 2019

About Hill Street Beverage Company Inc. (TSXV: BEER)

Founded in 2008, Hill Street Beverage Company is the world’s most award-winning company exclusively focused on alcohol-free beer, wine, and adult format beverages. Hill Street products include: Hill Street Craft Brewed Lager, Designated Draft alcohol-free beer, Vin(Zero) wines, and Vintense wines. Hill Street’s award-winning products have won the Retail Council of Canada’s Grand Prix, and numerous medals and accolades including three Gold, two Silver, and two Bronze Medals at the U.S. Open Beer Championships, and a prestigious Double Gold Medal at the San Francisco International Wine Challenge. As a result of the Royal Assent of Canada’s Bill C-45, legislation to allow the sale of cannabis-infused beverages is expected to occur by October 17, 2019. Hill Street is currently applying for appropriate licenses to permit the production and sale of cannabis infused beverages in Canada, with the view of having infused products available for sale once the regulations permit. www.hillstreetbeverages.com

For further information:
Press only:
Terry Donnelly, Chairman and CEO, Hill Street Beverage Company Inc.,
terry@hillstreetbevco.com, (416) 543-4904;

For investors:
Gareth Tingling, Investor Relations,
gareth@sophiccapital.com, (647) 797-0219

Follow Hill Street on Twitter https://twitter.com/hillstreetbevco and on Facebook http://facebook.com/hillstreetbevco

FORWARD-LOOKING STATEMENTS

Statements in this press release may contain forward-looking information. Any statements in this press release that are not statements of historical fact may be deemed to be forward-looking statements. Forward-looking statements are often identified by terms such as “may”, “should”, “anticipate”, “expects” and similar expressions. The reader is cautioned that assumptions used in the preparation of any forward-looking information may prove to be incorrect. Events or circumstances, such as future availability of capital on favourable terms, may cause actual results to differ materially from those predicted, as a result of numerous known and unknown risks, uncertainties, and other factors, many of which are beyond the control of the Company. The reader is cautioned not to place undue reliance on any forward-looking information. Such information, although considered reasonable by management at the time of preparation, may prove to be incorrect and actual results may differ materially from those anticipated. Forward-looking statements contained in this press release are expressly qualified by this cautionary statement. The forward-looking statements contained in this press release are made as of the date of this press release. The Company does not undertake any obligation to update publicly or to revise any of the included forward-looking statements, whether as a result of new information, future events or otherwise, except as required by securities law.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Hill Street Secures Significant New Retail Distribution; Announces 1,000,000 Bottles Sold Milestone!

Toronto, Ontario–(Newsfile Corp. – November 15, 2018) – Hill Street Beverage Company Inc. (TSXV: BEER) (“Hill Street” or the “Company”) has significantly increased its retail presence in Canada by securing new national distribution agreements with Loblaws Companies Limited, Sobeys, and National Importers. These distribution agreements have contributed to the achievement of a major sales milestone: 1,000,000 bottles of alcohol-free wine sold by the company since it was founded in 2008.

“You can’t drink it if you can’t buy it,” said Doug Taylor, Hill Street’s Vice-President of Sales. “Having broad retail distribution makes it easier for consumers to enjoy our award-winning products, and allows us to capitalize on the growing market trend towards alcohol-free wine and beer. Our new partnership with Direct-to-Store (DSD) distributor National Importers, along with Sobeys’ and Loblaws’ recent decisions to expand our shelf presence this Holiday season, will help make our beverages available in more retail stores for more Canadians to enjoy.”

This news follows an announcement by the Company last month that it had signed an exclusive regional sales and distribution agreement with Clarke, Drouin, Lefebvre Inc. for the province of Quebec, which significantly expands its availability in the region via 3,000 independent depanneurs and regional Quebec chains.

Collectively, these distribution agreements move Hill Street towards achieving its stated goal of having products in 7,000 outlets by the end of 2018.

“When we first launched this business, people would ask us who would choose to buy an alcohol-free wine,” said Terry Donnelly, Hill Street’s Chairman and CEO. “But with over one million bottles sold, there’s no question that North American consumers appreciate our great-tasting, award-winning products. And it’s no surprise that whenever we introduce a new product to our portfolio, consumers are eager to try it and retailers are excited to carry it.”

About Hill Street Beverage Company Inc. (TSXV:BEER)

Founded in 2008, Hill Street Beverage Company is the world’s most award-winning company exclusively focused on alcohol-free beer, wine, and adult format beverages. Hill Street products include Hill Street Craft Brewed Lager, Designated Draft alcohol-free beer, Vin(Zero) wines, and Vintense wines. Hill Street’s award-winning products have won the Retail Council of Canada’s Grand Prix, numerous medals and accolades (including three Gold, two Silver, and two Bronze Medals at the U.S. Open Beer Championships), and a prestigious Double Gold Medal at the San Francisco International Wine Challenge. Hill Street has applied for licenses to produce and sell cannabis-infused adult beverages in Canada, and plans to do so as soon as cannabis-edibles become legal, currently expected by the fall of 2019. www.hillstreetbeverages.com

For further information:

Press only:
Terry Donnelly, Chairman and CEO, Hill Street Beverage Company Inc.,
terry@hillstreetbevco.com, (416) 543-4904;

For investors:
Gareth Tingling, Investor Relations,
gareth@sophiccapital.com, (647) 797-0219

Follow Hill Street on Twitter and on Facebook.

About National Importers
Since 1947, National Importers has been importing fine food products into the North American marketplace. National Importers provides innovative marketing and distribution solutions to many of the world’s finest specialty food producers. National Importers manages and distributes retail products from our two state-of-the-art warehouse facilities. We provide comprehensive coverage for key distribution channels including: Grocery, Mass Merchandise, Club, Drug, and Specialty stores. Strategic partnerships with specialty food brokers and distributors ensures seamless distribution for our products throughout the US and Canada.

FORWARD-LOOKING STATEMENTS

Statements in this press release may contain forward-looking information. Any statements in this press release that are not statements of historical fact may be deemed to be forward-looking statements. Forward-looking statements are often identified by terms such as “may”, “should”, “anticipate”, “expects” and similar expressions. The reader is cautioned that assumptions used in the preparation of any forward-looking information may prove to be incorrect. Events or circumstances, such as future availability of capital on favourable terms, may cause actual results to differ materially from those predicted, as a result of numerous known and unknown risks, uncertainties, and other factors, many of which are beyond the control of the Company. The reader is cautioned not to place undue reliance on any forward-looking information. Such information, although considered reasonable by management at the time of preparation, may prove to be incorrect and actual results may differ materially from those anticipated. Forward-looking statements contained in this press release are expressly qualified by this cautionary statement. The forward-looking statements contained in this press release are made as of the date of this press release. The Company does not undertake any obligation to update publicly or to revise any of the included forward-looking statements, whether as a result of new information, future events or otherwise, except as required by securities law.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Hill Street Signs CDL Inc. as Exclusive Sales Distributor in Quebec

Toronto, Ontario–(Newsfile Corp. – October 25, 2018) – Hill Street Beverage Company Inc. (TSXV: BEER) (“Hill Street” or the “Company“)  is pleased to announce it has signed an exclusive regional sales and distribution agreement with Clarke, Drouin, Lefebvre Inc. for the province of Quebec. Hill Street has also settled existing litigation with a prior distributor.

Exclusive Sales and Distribution Agreement with CDL

On October 23, 2018, Hill Street entered into an exclusive regional sales and distribution agreement with Clarke, Drouin, Lefebvre Inc. (“CDL“) for the province of Quebec.

According to Nielsen, Quebec is the largest regional market for alcohol-free wine and beer in Canada, which is driven by higher-than-average per-capita consumption of such products. This new partnership will allow Hill Street to take advantage of this growing demand for world class alcohol-free beverages.

“Making our award-winning wine and beer brands — including Vin(Zero), Vintense, and Hill Street Craft Brewed Lager — readily available in the largest alcohol-free market in Canada is a significant win for our company,” said Terry Donnelly, Chairman and Chief Executive Officer of Hill Street. “Having an experienced local distributor in this market is critical to get our products into Quebec’s unique retail environment of over 3,000 store fronts. Signing this agreement helps move us significantly toward achieving our stated goal of having our award-winning alcohol-free wine and beer brands available in 7,000 stores by the end of the calendar year.”

“Hill Street has built an impressive portfolio of award-winning alcohol-free beverages, which complements the products we currently represent at retail. Joining forces with Hill Street helps our company capitalize on the incredible growth we are seeing in the alcohol-free beverage market,” said Michel Doyon, VP Business Development at CDL.

Settlement of Lawsuit

The Company also announces it has reached a settlement with one of its former distributors, KeHe Distributors, LLC (“KeHe”), concerning a lawsuit commenced by KeHe in the United States with respect to an alleged breach of contract. The commercial terms of the settlement are confidential. Management of Hill Street does not believe the amount of the settlement will significantly impact Hill Street’s growth plans.

About Clarke, Drouin, Lefebvre Inc.

Founded in 1932, CDL specializes in the marketing and representation of consumer packaged goods. Their experience and expertise has led them to develop flexible and proven business development solutions for their valued vendor partners.

About Hill Street Beverage Company Inc. (TSXV: BEER)

Founded in 2008, Hill Street Beverage Company is the world’s most award-winning company exclusively focused on alcohol-free beer, wine, and adult format beverages. Hill Street products include: Hill Street Craft Brewed Lager, Designated Draft alcohol-free beer, Vin(Zero) wines, and Vintense wines. Hill Street’s award-winning products have won the Retail Council of Canada’s Grand Prix, and numerous medals and accolades including three Gold, two Silver, and two Bronze Medals at the U.S. Open Beer Championships, and a prestigious Double Gold Medal at the San Francisco International Wine Challenge. As a result of the Royal Assent of Canada’s Bill C-45, legislation to allow the sale of cannabis-infused beverages is expected to occur by October 17, 2019. Hill Street is currently applying for appropriate licenses to permit the production and sale of cannabis infused beverages in Canada, with the view of having infused products available for sale once the regulations permit. www.hillstreetbeverages.com

For further information:

Press only:
Terry Donnelly
Chairman and CEO, Hill Street Beverage Company Inc.,
terry@hillstreetbevco.com, (416) 543-4904;

For investors:
Gareth Tingling, Investor Relations,
gareth@sophiccapital.com, (647) 797-0219

Follow Hill Street on Twitter https://twitter.com/hillstreetbevco and on Facebook http://facebook.com/hillstreetbevco

FORWARD-LOOKING STATEMENTS

Statements in this press release may contain forward-looking information. Any statements in this press release that are not statements of historical fact may be deemed to be forward-looking statements. Forward-looking statements are often identified by terms such as “may”, “should”, “anticipate”, “expects” and similar expressions. The reader is cautioned that assumptions used in the preparation of any forward-looking information may prove to be incorrect. Events or circumstances, such as future availability of capital on favourable terms, may cause actual results to differ materially from those predicted, as a result of numerous known and unknown risks, uncertainties, and other factors, many of which are beyond the control of the Company. The reader is cautioned not to place undue reliance on any forward-looking information. Such information, although considered reasonable by management at the time of preparation, may prove to be incorrect and actual results may differ materially from those anticipated. Forward-looking statements contained in this press release are expressly qualified by this cautionary statement. The forward-looking statements contained in this press release are made as of the date of this press release. The Company does not undertake any obligation to update publicly or to revise any of the included forward-looking statements, whether as a result of new information, future events or otherwise, except as required by securities law.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

IIROC Trade Halt – Avanco Capital Corp.

Vancouver, British Columbia–(Newsfile Corp. – September 15, 2017) – The following issues have been halted by IIROC:

Company: Avanco Capital Corp.
TSX-V Symbol:AAA.P
Reason:At the Request of the Company Pending News
Halt Time (ET)10:15
  

IIROC can make a decision to impose a temporary suspension of trading in a security of a publicly listed company, usually in anticipation of a material news announcement by the company. Trading halts are issued based on the principle that all investors should have the same timely access to important company information. IIROC is the national self-regulatory organization which oversees all investment dealers and trading activity on debt and equity marketplaces in Canada.

– 30 –

For further information: IIROC Inquiries 1-877-442-4322 (Option 3) – Please note that IIROC is not able to provide any additional information regarding a specific trading halt. Information is limited to general enquiries only.

IIROC Trade Resumption – Avanco Capital Corp.

Vancouver, British Columbia–(Newsfile Corp. – March 23, 2017) – Trading resumes in:

Company:Avanco Capital Corp.
TSX-V Symbol:AAA.P
Resumption Time (ET):08:00 March 24, 2017
  

IIROC can make a decision to impose a temporary suspension of trading in a security of a publicly listed company, usually in anticipation of a material news announcement by the company. Trading halts are issued based on the principle that all investors should have the same timely access to important company information. IIROC is the national self-regulatory organization which oversees all investment dealers and trading activity on debt and equity marketplaces in Canada.

– 30 –

For further information: IIROC Inquiries 1-877-442-4322 (Option 3) – Please note that IIROC is not able to provide any additional information regarding a specific trading halt. Information is limited to general enquiries only.

IIROC Trade Halt – Avanco Capital Corp.

Vancouver, British Columbia–(Newsfile Corp. – March 22, 2017) – The following issues have been halted by IIROC:

Company: Avanco Capital Corp.
TSX-V Symbol:AAA.P
Reason:Pending Confirmation of Closing of the Arrangement
Halt Time (ET)07:46
  

IIROC can make a decision to impose a temporary suspension of trading in a security of a publicly listed company, usually in anticipation of a material news announcement by the company. Trading halts are issued based on the principle that all investors should have the same timely access to important company information. IIROC is the national self-regulatory organization which oversees all investment dealers and trading activity on debt and equity marketplaces in Canada.

– 30 –

For further information: IIROC Inquiries 1-877-442-4322 (Option 3) – Please note that IIROC is not able to provide any additional information regarding a specific trading halt. Information is limited to general enquiries only.